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Frankie Garcia

@frankiegarcia

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Creative director and marketing strategist building mission-driven brands that convert and inspire.

United States

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What I'm looking for

I’m looking for a remote growth marketing role at a tech startup where I can drive user acquisition and retention through data-backed strategy, creative storytelling, and rapid experimentation. I thrive in fast-paced, mission-driven environments and bring a blend of content, brand, and performance marketing experience to help scale impact and revenue.

Frankie Luis Garcia is a multidisciplinary creative director, strategist, and entrepreneur with a strong track record of building brands that convert—especially in the political, lifestyle, and nonprofit sectors. He is the founder and CEO of Kalorama Studios, a creative production agency based in Washington, D.C., where he has led over 88 marketing, video, and branding projects for think tanks, trade associations, and advocacy campaigns. In just 21 months, he generated $134K in revenue, driving 67% year-over-year growth, and closed $100K in deals through outbound, referral, and organic LinkedIn marketing.

At Kalorama, Frankie built high-trust relationships with C-suite clients, repositioned brand messaging for flagship conferences, and executed full creative overhauls that led to strategic renewals and high-value wins. His leadership includes managing a 4-person freelance team, delivering scalable creative systems, and advising on go-to-market and visual storytelling strategies.

Previously, Frankie served as Director of Marketing and Communications at 4africa, a $5M nonprofit operating in Uganda and South Sudan. After being promoted within 5 months, he redesigned the recurring donor journey, increased donor retention, and launched the nonprofit’s first VR iOS app—an immersive storytelling tool that generated new ARR and positioned the organization at the forefront of digital donor engagement.

Frankie also co-founded the nonprofit division of Direct Development, a digital agency serving faith-based and higher ed organizations. There, he scaled an international charity’s digital giving from $27K to $160K, led a team of marketing managers overseeing $475K in annual retainers, and achieved 86% client renewal through smart, data-informed strategy.

Strengths & Skills:

Creative direction, brand development, and content strategy
Account-based marketing (ABM), video storytelling, and VR
Funnel design, SEO, donor/customer engagement, and analytics
Leadership of cross-functional teams and client accounts
Industries: Political, lifestyle, Catholic, higher ed, nonprofit

Experience

Work history, roles, and key accomplishments

Current

Founder & Chief Executive Officer

Current

Kalorama Studios

Jun 2023 - Present (2 years 1 month)

Founded and led Kalorama Studios, a creative agency serving policy and lifestyle brands. Drove 67% YoY growth, closed $100K in deals, and delivered 88+ projects by blending brand strategy, content production, and performance marketing—building scalable systems and leading a lean, high-output team.

Premiere Pro Photography Videography Project Management Adobe Creative Suite Video Production Creative Director Marketing Creative Consultancy Marketing Strategy Digital Marketing Strategy Paid Social Google Search A B Testing ROI Analysis Content Production Paid Media HubSpot Google Sheets Canva

Director of Marketing (Senior Mgmt Team)

4africa

May 2022 - Jun 2023 (1 year 1 month)

Led marketing at 4africa, a $5M nonprofit, after fast-track promotion. Rebuilt donor funnels, launched a VR iOS app in 90 days, and introduced ABM strategy—boosting retention and recurring revenue. Oversaw brand, digital, and campaign strategy across teams and channels.

Digital Fundraising Fundraising CRM Revenue Analysis Lead Generation Strategy Lead Generation Photography Digital Marketing Strategy Marketing Strategy Team Leadership Campaign Management Digital Marketing Fundraising Google Analytics Content Strategy

Account Strategist (Nonprofit Lead)

Direct Development, Inc.

Jul 2019 - May 2021 (1 year 10 months)

Co-founded the nonprofit division at Direct Development, leading strategy for 9 client accounts worth $475K/year. Scaled digital revenue for one nonprofit by 492%, grew web traffic 300% through SEO, and managed a team of 4—driving strong retention and measurable impact across content, brand, and growth campaigns. Worked at company for 4 years.