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Cynthia Feemster

@cynthiafeemster

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Senior marketing leader driving integrated partner, retail media, and innovation strategies for growth.

United States

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What I'm looking for

I seek leadership roles where I can drive partner and retail-media strategies, scale innovation programs, mentor teams, and deliver measurable revenue growth.

I am a senior marketing leader with over 20 years of experience building partner-led, integrated, and retail media programs across entertainment and commerce. I blend creative storytelling with emerging technologies like AI, CTV, AR/VR and mixed reality to design omnichannel campaigns that move audiences and revenue.

At Walmart Connect I led enterprise partner marketing across tier-one HoldCo partnerships and scaled education and AI integrations, surpassing education goals by 65% and overseeing relationships tied to $1.2B in annual revenue. At Paramount I led Marketing Innovation Solutions, generating $150M in total revenue and driving product and campaign growth through custom, tech-forward advertising experiences.

I am skilled at leading cross-functional teams and establishing repeatable processes that increase RFP wins, product adoption, and certification attainment—delivering measurable business impact and award-winning work. I have a track record of launching first-to-market products, building peak partnership programs, and converting innovation into scalable revenue.

I seek to partner with organizations that value creative, data-driven marketing and technology-led innovation, where I can lead strategy, scale partner programs, and mentor teams to deliver high-impact integrated campaigns.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Walmart Connect

May 2025 - Present (8 months)

Promoted to lead agency strategist for enterprise events, scaled education and AI integrations while overseeing tier-one HoldCo partnerships totaling $1.2B in annual revenue and surpassing education goals by 65%. Led partner marketing at CES, Shoptalk, Cannes, and Groceryshop and received a 'Making a Difference' award for team leadership and exceeding partner-marketing OKRs.

Partner Marketing Event Marketing Stakeholder Management Education Programs

Marketing Manager

Walmart Connect

May 2023 - May 2025 (2 years)

Established a new partner-marketing role to expand agency, channel, and AdTech partnerships, led $1.1B HoldCo cohort efforts, launched certification courses with 4.5k agency certifications, and developed CTV retail media partnerships with Roku, NBC, and Disney.

Partner Marketing CTV Agency Certification Event Marketing AdTech Content Development

Director, Marketing Innovation

Paramount

Dec 2020 - Nov 2022 (1 year 11 months)

Led the merged Viacom and CBS marketing innovation group, managed two innovation solutions managers, responded to 600 RFPs annually, and generated $150M in total revenue through customized innovation solutions including COPPA-compliant ad products for kids' streaming.

Revenue Growth Product Development Emerging Tech COPPA Team Leadership Client Partnerships

Creative Lead, Advanced Advertising

Paramount

Feb 2018 - Dec 2020 (2 years 10 months)

Served as emerging-technology expert designing custom ad experiences (OTT, AR/VR/MR, holograms, virtual humans, 3D projection) and drove interactive digital and event solutions beyond standard ad units.

OTT AR VR Emerging Technologies Experiential Marketing Creative Strategy Event Production Brand Partnerships

Account Director

Paramount

Mar 2014 - Feb 2018 (3 years 11 months)

Led account teams across multiple markets, created custom ad solutions and internal marketing tools, and drove sales of digital ad products resulting in an 80% YoY increase and a subsequent 32% increase in territory performance.

Account Management Sales Enablement Digital Advertising Client Strategy Cross Functional Collaboration Sales Growth

Senior Integrated Marketing Manager

Paramount

May 2009 - Mar 2014 (4 years 10 months)

Managed integrated marketing and web production for Comedy Central, Spike TV and related properties, trained operations managers, and executed multi-million-dollar sponsorship and tentpole event campaigns including E3 and Comic-Con.

Integrated Marketing Event Marketing Campaign Execution Production Management

Director of Product and Marketing

Wasserman Media Group

Aug 2007 - May 2009 (1 year 9 months)

Led product and marketing for 10 action-sports and Olympic sites, launched the first live-streaming Triple Crown event, and expanded digital and social presence across Hulu, YouTube, and mobile platforms.

Product Management Digital Marketing Live Streaming Social Media Strategy Audience Growth Partnerships Mobile Apps

Marketing & Production Manager

Sony

Jan 2006 - Dec 2007 (1 year 11 months)

Managed marketing and production for Sony Connect initiatives, supporting digital product promotion and production workflows across the organization.

Production Project Management Production Operations Content Management Vendor Management

Education

Degrees, certifications, and relevant coursework

Indiana University Bloomington

Bachelor of Arts, Telecommunications; Theatre/Drama

Earned dual Bachelor of Arts degrees in Telecommunications (Media Marketing) and Theatre/Drama, focusing on media marketing and performance disciplines.