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Ana Paula Dominguez

@anapauladominguez

Growth Marketing Strategist at Latitude, growing an executive’s LinkedIn audience from 4K to 11K through organic growth.

Peru

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At Latitude, I grew an executive’s LinkedIn audience from 4K to 11K in four months, with continued organic growth reaching 29K. I also automated lead capture and resource distribution through Zapier.

At Leaf Latam, I increased organic search clicks 8.4x year over year through content development and technical SEO improvements. I also built HubSpot lead scoring, nurturing workflows, and pipeline reporting, refining lead qualification with SDR and AE feedback.

At eBombo, I led full-funnel B2C acquisition that scaled the platform from 2K to 45K users in 11 months. I reduced customer acquisition cost by 70% through paid media experimentation and partnered with Product and IT on onboarding and retention improvements.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Strategist

Current

Latitude

Jan 2025 - Present (1 year 9 months)

Grew an executive's LinkedIn audience from 4K to 11K in four months, reaching 29K through continued organic growth. Increased engagement to an average of five additional comments per post and generated approximately one inbound inquiry per day.

LinkedIn Organic Growth Engagement Zapier Lead Capture

Senior Content Strategist

GrowthMasters

Jan 2023 - Dec 2024 (1 year 11 months)

Managed client relationships and content strategy across an 11-account portfolio. Coordinated a distributed team of six designers and copywriters, overseeing asynchronous workflows and deliverables.

Content Strategy Client Management Team Coordination Async Workflows and Background Jobs

Growth Marketing Strategist

Leaf Latam

Jan 2021 - Dec 2023 (2 years 11 months)

Managed a $3K monthly marketing budget across Google Ads and SEO across three international markets, including external agency coordination. Increased organic search clicks 8.4x year over year (1.3K to 11K) through content development and technical SEO improvements.

Google Ads SEO Content Development Technical SEO HubSpot Lead Scoring Nurture Workflows Pipeline Reporting

Marketing Coordinator

eBombo

Jan 2020 - Dec 2021 (1 year 11 months)

Led full-funnel B2C acquisition, scaling the platform from 2k to 45k users in 11 months. Reduced customer acquisition cost by 70% through paid media experimentation and campaign optimization.

B2C Acquisition Paid Media Campaign Optimization Hotjar User Testing Onboarding Retention