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Franco Falsetti

@francofalsetti

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Paid media manager at Cognitio Strategies who scaled a premium swimwear brand 7x through customer acquisition.

Argentina

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At Cognitio Strategies, I run paid social acquisition for U.S. and EU accounts and work directly with founders and marketing teams. I scaled a premium swimwear D2C account 7x, focused on new customer acquisition.

I built creative testing infrastructure for hooks, briefs, and scripts, launching 15–25 new creatives weekly. I also defined customer personas and winning angles through research and concept testing, and set up tracking and reporting with Meta Pixel, CAPI, GA4, Looker Studio, and Triple Whale.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Manager - Creative Strategist

Current

Cognitio Strategies

Jan 2024 - Present (2 years 10 months)

Run paid social acquisition for 8-10 U.S. and EU accounts on Meta, Google and TikTok, managing budgets of $30K-$100K per month. Scaled a premium swimwear D2C account 7x and built creative testing infrastructure.

Meta Ads Google Ads TikTokAds Creative Strategy UGC Creator Briefs META Pixels CAPI GA4 Looker TripleWhale

Creative Strategist - Media Buyer

Rubix Agency

Jul 2022 - Jan 2024 (1 year 6 months)

Ran paid social acquisition for large U.S. D2C brands in food & beverage, outdoor and personal care. Presented results and creative roadmaps to brand teams and built email flows in Klaviyo.

Meta Ads Creative Strategy Competitor Research UGC Creator Briefs Klaviyo Email Marketing

Founder

Atypical

Sep 2019 - Dec 2023 (4 years 3 months)

Founded and ran a clothing brand, managing Meta Ads acquisition, WooCommerce store, suppliers, customer support and community.

Meta Ads WooCommerce Ecommerce Customer Support

Paid Media Manager

MyContentAgency

Mar 2021 - Jun 2022 (1 year 3 months)

Built paid media strategies and funnels on Meta, Google, Amazon and LinkedIn Ads. Managed budgets to maximize ROI, optimizing toward CPA, ROAS and CPL targets.

Meta Ads Google Ads Amazon Ads LinkedIn Ads ROI Optimization CPA ROAS CPL