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GHS HS

@ghshs

Senior Performance Media Buyer at Gravis Group, using AI-assisted analysis to forecast revenue and guide paid media budgets.

Argentina
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At Gravis Group, I plan, launch, and scale Meta and TikTok campaigns for performance affiliate offers in DTC verticals, working to strict CPA targets. I use Claude and ChatGPT integrations to create performance analyses, dashboards, workflow automations, and campaign alerts.

At Tier 11 (US), I built a Python revenue forecasting model and compared its projections with month-end net sales; over three months, forecasts averaged 95% accuracy. I also built an HTML attribution dashboard using Wicked Reports data to assess Meta and Google ads and guide decisions to test, cut, protect, or scale them.

At Fifth Weapon (US), I managed budgets ranging from USD 10K per month for a client to USD 2.5M over two weeks for a single BFCM campaign. Earlier, at Space Plus Consulting, I led and coached a team of four and used Python analysis and Looker Studio dashboards to support campaign optimization and reporting.

Experience

Work history, roles, and key accomplishments

NA

Marketing Sr. Analyst

NEC Argentina

Performed marketing analysis and support.

LE

Data Specialist

Specialized in data management and analysis.

MO

Online Marketing Specialist

Mollon

Specialized in online marketing activities.

GR

Marketing Project Manager

Greyskol

Managed marketing projects.

Education

Degrees, certifications, and relevant coursework

FO

Foursquare

Foursquare Ads Certification, Advertising

Completed Foursquare Ads certification.

AS

Ad School

Google AdWords Training, Advertising

Completed Google AdWords training.

EI

Educación IT

Online Marketing Course, Online Marketing

2014 - 2015

Completed an online marketing course covering analytics, AdWords, SEO, and email marketing.

UU

UTN, National Technological University

Oracle 9i DBA Junior Course, Systems

Completed an Oracle 9i DBA Junior course in Systems.

IA

IUNA, National University Institute of the Arts

University coursework, Audiovisual Arts

Pursued university coursework in Audiovisual Arts.

SN

Snapchat

Snapchat Ads Certification, Advertising

Completed Snapchat Ads certification.

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