Sabrina Djansezian

Lead and train a team of 4 media buyers, own the agency's media buying methodology and playbooks, and serve as the escalation point for account-level and channel issues. Improve channel reporting and introduce new tools and AI workflows.

Lead grant writing and partnerships for AI education programs across Latin America, and led a team at the LLAMA Impact Hackathon building an AI agent for public healthcare access. Speaker on AI and misinformation at community events.

Ran paid strategy for the agency's largest accounts across B2B, consumer tech, media, SaaS and DTC, managing $200K+/month in combined spend. Built prospecting and retargeting campaigns, reported on Shopify revenue, CAC and new customers, and improved performance for multiple clients.

Launched and optimized campaigns on Meta, TikTok, Pinterest and Google, and owned pixel setup, QA and reporting using Looker Studio and Databox.

Planned, launched and optimized campaigns across multiple platforms for PayPal USA, including Meta, X, Snapchat, Twitch, TikTok, LinkedIn, Google Search, YouTube, Discovery, UAC and Apple Search Ads.

Ran social and Google Ads campaigns for agency clients and automated reporting workflows with Zapier.

Pursued a Master's in Artificial Intelligence and Society, focusing on the societal implications of AI.

Earned a Bachelor's Degree in Marketing, gaining a solid foundation in marketing principles and strategies.

Completed a Digital Marketing Certificate, acquiring practical skills in digital marketing.