Mariangelica Gutierrez

Design and execute paid media strategies and creative tests for ecommerce and B2B/B2C lead generation. Translate customer insights into messaging angles, hooks, copy, video scripts, and ad concepts.

Managed Meta Ads, Google Ads, and Taboola campaigns for ecommerce and WhatsApp Business conversions. Oversaw USD 10,000+ monthly spend across four ad accounts and launched paid advertising in Paraguay from scratch.

Worked with clients in fragrance, esports, agriculture, telehealth, ecommerce, and fintech. Coordinated paid campaigns on Meta and Google Ads and influencer/UGC strategies for Perfumes PREMIÉ.

Co-organized the social media team and trained four team members. Implemented Meta lead generation campaigns, optimized performance through A/B testing, and produced campaign reports.

Managed campaigns for two clients across Google Search, Shopping, Google Merchant Center, and Meta Ads. Configured Meta Business Manager and analyzed campaign metrics.

Built and managed a Facebook community that reached 60,000 followers in one year, using analytics and Business Manager.

Managed sales, customer service, social media, and content creation for a personal venture.

Managed social media and local paid campaigns for a hair salon, generating over 60 booked appointments.

Pursuing a Bachelor's Degree in Public Relations with evening classes, expected to continue as of 2026.

Completed training on running efficient organic and paid B2B campaigns.

Completed training on Meta Ads for Facebook and Instagram.

Earned Google Ads certifications in Search, Display, and Video.

Completed training in Marketing and Google Ads through a scholarship program.

Completed courses in sales techniques, commercial strategies, and SME logistics management.

Completed secondary school with a focus on communications.