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Sofia Silva

@sofiasilva3

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Paid Social marketer at ArgenTea who shaped launch campaigns that generated 300+ pre-orders and sold 3,000+ units.

Argentina

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At ArgenTea, I owned end-to-end Meta Ads execution for a new consumer product, from audience strategy and creative concepting through testing and optimization. The launch generated 300+ pre-orders and sold 3,000+ physical units during a subsequent UIUC activation week.

At Planta Uno, I managed Google Ads and Meta ad spend across four stores and coordinated seasonal launches. I also analyze brand and Instagram performance for Joie Prints, turning findings into a content calendar and recommendations.

Experience

Work history, roles, and key accomplishments

Current

Brand & Social Media Analytics

Current

Joie Prints

Feb 2026 - Present (9 months)

Conducted a data-driven brand and Instagram performance audit, analyzing engagement trends and content-format performance. Delivered a strategic report with a content calendar and actionable recommendations.

Social Media Analytics Instagram Engagement Analysis Content Strategy Data Analysis

Current

Paid Social & E-commerce Marketing

Current

ArgenTea

Oct 2025 - Present (1 year 1 month)

Owned end-to-end Meta Ads execution, including campaign setup, audience strategy, creative concepting, and budget management. Managed $7.5K in paid media for a product launch, generating 300+ pre-orders and 3,000+ physical units sold.

Meta Ads Audience Strategy Creative Concepting Copywriting Budget Management Ecommerce Retail activation

Paid Social & E-commerce Marketing

University of Illinois Urbana-Champaign Bookstore

Aug 2025 - Dec 2025 (4 months)

Executed end-to-end Meta Ads campaigns, including setup, audience targeting, creative development, and optimization. Developed data-informed audience and product strategies and produced performance-oriented social creatives.

Meta Ads Audience Targeting Creative Development Copywriting Testing Performance Optimization Ecommerce Brick and Mortar Retail

Marketing & Promotions Coordinator

Planta Uno

Jan 2024 - Sep 2025 (1 year 8 months)

Managed and optimized Google Ads and Meta ad spend across 4 stores, tracked a monthly promotional budget, and reported results. Coordinated seasonal launches and conducted competitive audits and consumer surveys.

Google Ads Meta Ads Budget Management performance reporting Competitive Analysis Consumer Surveys Campaign Coordination

Performance Marketing Assistant

Grupo Damatec

Mar 2022 - Jan 2024 (1 year 10 months)

Supported Meta Ads execution for a subscription product, learning campaign structure, audience setup, and performance analysis. Progressively took on greater responsibility in campaign setup, creative testing, and reporting.