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Francesco Cappuccio

@francescocappuccio

B2B sales professional driving Meta Ads growth through needs-based selling.

United Kingdom
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What I'm looking for

I’m looking for a role where I can drive B2B revenue using needs-based selling, build strong stakeholder relationships, and work in a target-driven culture—while also contributing my communication strengths and customer-first problem solving.

I’m a B2B sales professional with commercial experience in B2B sales, customer engagement, and stakeholder management, built around proven relationship skills and delivering results in target-driven environments. In my current role, I sell and cross-sell Meta Ads solutions and conduct needs analysis to advise organisations on advertising strategies.

I also bring a strong educator background across secondary education and higher education. As a Lecturer (Business English) and Humanities Teacher, I design assessments, examine students, provide structured feedback, and apply expertise in assessment and behaviour management.

My sales track record includes cold calling, lead generation, and renewals performance—such as exceeding saving targets by 15% and maintaining a 97.5%+ renewal rate. Whether through phone and live chat support or direct B2B prospecting, I consistently focus on active listening, problem-solving, and clear communication that helps teams and clients move forward.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Sheffield Hallam University logoSU

Sheffield Hallam University

Postgraduate Certificate in Education (PGCE), Citizenship & PSHE

2022 - 2023

Activities and societies: Placements: Bradfield Academy; Outwood Academy.

Completed a PGCE in Citizenship & PSHE at Sheffield Hallam University, including teaching placements at Bradfield Academy and Outwood Academy.

University of Aberdeen logoUA

University of Aberdeen

Master of Business Administration (MBA), Business Administration

2015 - 2016

Grade: Commendation

Completed an MBA at the University of Aberdeen with a commendation.

BPP Law School logoBS

BPP Law School

Graduate Diploma in Law, Law

2011 - 2012

Grade: Commendation

Completed a Graduate Diploma in Law at BPP Law School with a commendation.

University of Aberdeen logoUA

University of Aberdeen

Master of Arts (MA), Politics & International Relations

2005 - 2009

Grade: 2:1

Earned an MA in Politics & International Relations from the University of Aberdeen (2:1).

Tech stack

Software and tools used professionally

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