Francesco Cappuccio
@francescocappuccio
B2B sales professional driving Meta Ads growth through needs-based selling.
What I'm looking for
I’m a B2B sales professional with commercial experience in B2B sales, customer engagement, and stakeholder management, built around proven relationship skills and delivering results in target-driven environments. In my current role, I sell and cross-sell Meta Ads solutions and conduct needs analysis to advise organisations on advertising strategies.
I also bring a strong educator background across secondary education and higher education. As a Lecturer (Business English) and Humanities Teacher, I design assessments, examine students, provide structured feedback, and apply expertise in assessment and behaviour management.
My sales track record includes cold calling, lead generation, and renewals performance—such as exceeding saving targets by 15% and maintaining a 97.5%+ renewal rate. Whether through phone and live chat support or direct B2B prospecting, I consistently focus on active listening, problem-solving, and clear communication that helps teams and clients move forward.
Experience
Work history, roles, and key accomplishments
TEFL Teacher (Freelance)
Freelance
Sep 2019 - Sep 2022 (3 years)
Prepared learners of all ages for Cambridge FCE and Proficiency examinations through tailored TEFL instruction and exam-focused practice.
Freelance English Teacher
Freelance
Sep 2012 - Dec 2014 (2 years 3 months)
Delivered Trinity, Cambridge, and IELTS preparation courses for learners in Naples, Italy, supporting exam readiness and structured progression.
Education
Degrees, certifications, and relevant coursework
Sheffield Hallam University
Postgraduate Certificate in Education (PGCE), Citizenship & PSHE
2022 - 2023
Activities and societies: Placements: Bradfield Academy; Outwood Academy.
Completed a PGCE in Citizenship & PSHE at Sheffield Hallam University, including teaching placements at Bradfield Academy and Outwood Academy.
University of Aberdeen
Master of Business Administration (MBA), Business Administration
2015 - 2016
Grade: Commendation
Completed an MBA at the University of Aberdeen with a commendation.
BPP Law School
Graduate Diploma in Law, Law
2011 - 2012
Grade: Commendation
Completed a Graduate Diploma in Law at BPP Law School with a commendation.
University of Aberdeen
Master of Arts (MA), Politics & International Relations
2005 - 2009
Grade: 2:1
Earned an MA in Politics & International Relations from the University of Aberdeen (2:1).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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