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Francesco BassettiFB
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Francesco Bassetti

@francescobassetti

I build data-driven B2B products that improve adoption, growth, and revenue.

Portugal
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What I'm looking for

I'm looking to build user-centric products where I can combine customer insight, data analysis, experimentation, and hands-on prototyping to drive adoption, growth, and measurable business outcomes.

At ShippyPro, I lead core product teams and shape B2B SaaS strategy, from SMB pricing experiments that grew monthly net growth rate 2.2x to Automation, a no-code workflow builder that reached 85% activation in early cohorts. I combine customer research, cohort analysis, and rapid AI-enabled prototyping to improve conversion, adoption, and delivery speed.

Previously, I helped Kosmo pivot to fleet optimization and accelerate monthly growth 3x while growing revenue 18x. Across Foodpanda and Amazon, I launched markets and cities, owned regional rollouts, reduced delivery costs by 15%, and delivered change initiatives generating €1.5 million in annual savings.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ESCP Europe Business School logoES

ESCP Europe Business School

Master in Management, Management

2016 - 2019

Master in Management with a double degree with Università di Torino, spanning campuses in Germany, Indonesia, and France.

Università di Torino logoUT

Università di Torino

Master in Management, Management

2016 - 2019

Double degree program with ESCP Europe, contributing to a Master in Management.

Università di Tor Vergata logoUV

Università di Tor Vergata

Bachelor's Degree, Economics and Management

2012 - 2015

Bachelor's degree in Economics and Management, with an international experience in Spain.

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