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Florencia Cortina

@florenciacortina

Message

I build organized onboarding, learning, and employee experiences that help teams succeed.

United States

Message

What I'm looking for

I'm looking for opportunities focused on learning and development, onboarding, employee experience, and program operations, where I can improve processes, coordinate cross-functional work, and create resources that help employees succeed.

At Ally, I coordinate onboarding and offboarding for employees and managers, using Workday, reporting, communications, and cross-functional coordination to create smooth transitions.

I've supported training, employee engagement, culture-building events, vendor relationships, and process improvements while managing competing priorities with detail and service in mind.

Previously, I managed client programs, budgets, platforms, reporting, and stakeholder communications at Digitas, Resolution Agency, and Midan Marketing. I'm bilingual in English and Spanish and passionate about learning, development, onboarding, and employee experience.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Analyst

Current

Ally

Apr 2024 - Present (2 years 5 months)

Coordinate onboarding and offboarding for new managers and employees, support training activities, and use Workday to maintain employee information and track program participation. Partner with stakeholders to improve onboarding workflows and manage vendor relationships.

Workday Onboarding Offboarding training coordination Stakeholder Communication Process Improvement Vendor Management Event Coordination Reporting Data Analysis

Senior Marketing Analyst

Digitas

Feb 2022 - Jan 2024 (1 year 11 months)

Managed multiple client initiatives, timelines, platforms, and stakeholders in a fast-paced agency environment. Developed strategy documents, analyzed performance data, and supported a Consumer Healthcare client.

Project Management Stakeholder Communication Budget Management Data Analysis performance reporting Client Management Cross Functional Collaboration

Analyst

Resolution Agency

Mar 2020 - Feb 2022 (1 year 11 months)

Promoted to a strategic client team responsible for developing and executing initiatives to increase awareness and revenue. Managed client communication, budgets, reporting, and performance tracking.

Client Communication Budget Management Reporting Performance Monitoring Data Analysis Strategic Planning