Ally Financial

What began in 1919 as the General Motors Acceptance Corporation (GMAC), a provider of financing to automotive customers, has evolved into a digital financial services powerhouse. For decades, GMAC was deeply intertwined with the American auto industry, facilitating vehicle ownership for millions. The journey included expanding into vehicle insurance in 1939 and the mortgage market in 1985. A pivotal moment arrived in 2006 when General Motors sold a majority stake, setting the stage for a new, independent identity. The 2008 financial crisis proved to be a crucible, with the company receiving a significant investment from the U.S. Treasury. This period of challenge was also a period of reinvention. In 2009, GMAC Bank was rebranded as Ally Bank, signaling a strategic shift towards a direct, customer-centric digital banking model. A year later, the entire organization embraced this new identity, rebranding as Ally Financial.

This transformation was more than just a name change; it was a fundamental pivot towards becoming a relentless ally for its customers' financial well-being. Shedding its legacy, Ally emerged as a publicly traded company in 2014, fully repaying the Treasury's investment and solidifying its position as a major, independent player in the financial landscape. The company's growth has been marked by strategic acquisitions, such as TradeKing (rebranded as Ally Invest) to enter the stockbrokerage space, and a focus on expanding its digital offerings. From its headquarters in Detroit, Michigan, Ally has championed a 'Do It Right' philosophy, eliminating common banking fees and focusing on a transparent, 24/7 customer service experience. Today, Ally stands as a leading all-digital bank and one of the largest auto finance companies in the U.S., serving millions of customers across a wide spectrum of financial needs, from banking and investing to auto loans and corporate finance, continually innovating to be the ally people deserve in their financial lives.