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Filipe Figueiredo

@filipefigueiredo

Social Media & Content Manager across gaming and digital brands, who grew G2A.COM’s Facebook audience from 86K to 300K+ followers.

Portugal

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At G2A.COM, I grew Facebook audiences across Brazil and Portugal from 86K to 300K+ followers and built partnerships with YouTubers, Twitch creators, esports teams and gaming media. I also coordinated event activations at Brazil Game Show and Lisboa Games Week.

With Libertex Group, I managed social communities across Europe and LATAM, generated 30M+ Facebook reach and 26M+ Instagram reach, and grew X/Twitter and TikTok audiences. My work has also included social and creator campaigns for Web3 projects, gaming and entertainment brands, and, currently, evaluating AI-generated business content at Mercor.

Experience

Work history, roles, and key accomplishments

Current

AI Training & Content Evaluation Specialist

Current

Mercor

May 2026 - Present (6 months)

Evaluate AI-generated business content for writing quality, accuracy, instruction adherence and presentation standards. Identify issues in language, reasoning, structure and formatting, providing calibrated feedback based on detailed evaluation frameworks.

AI Content Evaluation Writing Quality Assessment Editorial Judgment Attention To Detail

Performance Partnerships & Business Development Manager

Advertis AS

Jan 2024 - Feb 2026 (2 years 1 month)

Executed email, affiliate and performance campaigns across 5 global regions, using databases exceeding 50M contacts. Managed campaign sends of 250K+ per market, tailored by geography, audience and vertical, and negotiated 50+ deals across CPM, CPC, CPA and hybrid models.

Email Marketing Affiliate Marketing Performance Marketing Campaign Management Partnership Management Negotiation CPM CPC CPA

EU & LATAM Social Media & Creator Growth Manager

Libertex Group

Jan 2019 - Feb 2026 (7 years 1 month)

Led campaigns for Valencia CF, Tottenham Hotspur, Bayern Munich, Kick Sauber F1 and Audi F1 Racing Team across Europe and LATAM. Managed social communities totalling 380K+ followers across Facebook, Instagram and X/Twitter, generating 30M+ Facebook reach and 26M+ Instagram reach.

Social Media Management Content Scheduling Platform Native Content Audience Growth Community Engagement Creator Partnerships Social Analytics Facebook Instagram X (Twitter)TikTok

Web3 Social Media, Community & Creator Growth Strategist

Innovion Group

Feb 2020 - Jan 2023 (2 years 11 months)

Developed social, community and content strategies for 20+ crypto and DeFi projects across Europe, LATAM and Asia. Managed communities totalling 500K+ members and helped launch 15+ tokens, products and protocols.

Web3 Cryptocurrency DeFi Social Media Strategy Community Management Content Strategy Telegram Discord Reddit X (Twitter)Influencer Marketing

Creator & Influencer Marketing Manager

VideoStory

Feb 2020 - Jan 2021 (11 months)

Managed 20+ YouTube and TikTok creator partnerships, delivering UGC-style video campaigns with creators ranging from 200K to 2.2M+ followers. Developed creator briefs and testimonial-led video concepts to promote Android app installs and user acquisition.

Influencer Marketing Creator Partnerships UGC YouTube TikTok Campaign Management Content Strategy

Social Media & Content Manager

Soar.Earth

Jan 2019 - Jan 2020 (1 year)

Grew X/Twitter from 800 to 3,000 followers in 12 months, a 275% increase driven by targeted content and audience positioning. Created SEO-led blog and social content for the drone technology sector, translating technical product value into accessible messaging.

Social Media Management Content Creation SEO X (Twitter)Audience Growth B2B Marketing

LATAM Social Media & Growth Manager

G2A.COM

Jan 2014 - Jan 2017 (3 years)

Scaled Facebook audiences across Brazil and Portugal from 86K to 300K+ followers, delivering approximately 249% growth. Built and managed 50+ partnerships with YouTubers, Twitch creators, esports teams, gaming media, blogs and affiliate websites.

Social Media Management Audience Growth Facebook Partnerships eSports Gaming Event Management Influencer Marketing