Ana Luiza Russo

Oversee end-to-end management for 50+ active UGC creators across multiple global apps. Develop high-converting video briefs and viral hooks for TikTok, Instagram, and Facebook, aligning brand tone of voice across multi-market content calendars.

Orchestrated end-to-end B2B marketing lifecycles for high-complexity sectors (Fintech, EdTech), translating business objectives into scalable acquisition frameworks. Engineered multi-channel content strategies (LinkedIn & Email) focused on market education and funnel progression.

Managed full-funnel acquisition campaigns (Meta/Google Ads), optimizing audience segmentation to improve the quality of inbound pipelines. Developed educational content assets and high-converting landing pages, and architected automated nurturing sequences via RD Station.

Drove community growth and authentic brand interaction through content-driven strategies. Executed weekly performance audits to refine brand voice and messaging, ensuring sustained audience retention and alignment with core community values.

Maintained brand voice consistency across large-scale digital platforms, managing content production and analyzing engagement metrics to support the evolution of long-term social media strategies.

Completed the Introduction to Design Thinking certification in 2026.

Completed the Practical AI for Marketing certification from Google in 2026.

Completed the Literacy on Racism and Racial Discrimination certification in 2026.

Completed the Artificial Intelligence for Project Managers certification in 2025.

Completed the Agile Project Management certification from the British School of Creative Arts (EBAC) in 2025.

Bachelor's degree in Social Communication with a focus on Marketing and Advertising from PUC Minas, completed from 2019 to 2022.

Completed the Service Excellence for Business certification from ILAC Vancouver in 2018.