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Thiana Ruiz

@thianaruiz

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Social Media Manager at Snov.io who built its Brazil presence and a 400+ member WhatsApp community.

Portugal

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At Snov.io, I built the brand's digital presence in Brazil from scratch across LinkedIn, Instagram, YouTube, and a WhatsApp community that grew to 400+ members.

I developed AI-assisted content workflows and a multi-channel distribution ecosystem, and I produce editorial content including video scripts, interactive carousels, and optimized copy. I also track KPIs and deliver weekly analytics reports to leadership.

At Aptoide, I managed influencer contracts and negotiations for mobile games, tracked GMV and ROI, and developed performance reports with conversion analysis. I also built UGC-driven content pipelines with creators for YouTube, TikTok, and Instagram.

Earlier, I monitored social channels and developed paid media strategies at Entre Rios Agency. At Wine Locals, I managed digital campaigns and produced short-form video content, and at Jardine Communications Agency I assisted with agricultural-sector media outreach and press coverage.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Snov.io

Oct 2021 - Present (5 years 1 month)

Built the brand's digital presence in Brazil from scratch across LinkedIn, Instagram, YouTube, and a WhatsApp community. Developed AI-assisted workflows and multi-channel content distribution to expand organic reach and engagement.

Social Media Strategy Community Management AI Assisted Workflows Content Creation Brand Monitoring KPI Tracking Analytics Employee Advocacy WhatsApp Community Building

Influencer Partnership Representative

Aptoide

Dec 2025 - Jul 2026 (7 months)

Managed contracts and negotiations with gaming influencers, tracked GMV, ROI, and pipeline metrics, and developed monthly performance reports. Built UGC-driven content pipelines to expand organic reach across YouTube, TikTok, and Instagram.

Influencer Marketing Contract Negotiation Partnership Management Performance Analysis UGC Strategy Content Pipelines YouTube TikTok Instagram

Marketing Assistant

Wine Locals

May 2022 - Aug 2022 (3 months)

Managed strategic content and digital campaigns for Instagram and TikTok, focusing on gastronomy, wine, and wine tourism. Developed scripts and produced short-form videos, and curated influencers for partnerships.

Content Strategy Instagram TikTok Video Production Script Writing Influencer Selection Partnership Management

Social Media Specialist

Entre Rios Agency

Jun 2019 - Oct 2021 (2 years 4 months)

Monitored and analyzed social channels for multiple brands, identifying trends and growth opportunities. Developed and executed paid media strategies, managing budgets to maximize ROI.

Social Media Monitoring Trend Analysis Paid Media Strategy Budget Management ROI Optimization