Barys Rylou
@barysrylou
Digital Content Producer, Prompt Engineer, AI content creator (AI Artist), Social Media Manager, Design, Video Editing, SMM & PR
What I'm looking for
Content, digital platforms, and growth specialist with experience across EdTech, FinTech, media buying, and the infobusiness space. I have worked both as a freelance video editor, designer, PR and SMM specialist, and as part of international teams, including managing social media directions and projects.
I launch and scale YouTube, Instagram, and TikTok from scratch - from strategy and content to full-cycle channel management and promotion in complex, high-risk niches. I understand how to turn video platforms into a consistent source of traffic, leads, and sales. I am skilled at building processes, maintaining quality and deadlines, working with teams, taking full ownership of results, and performing at a high pace.
Experience
Work history, roles, and key accomplishments
AI Content Creator
ShortForm Labs
Oct 2025 - Jan 2026 (3 months)
Created fully AI-generated short-form video content and prompt libraries, producing channels that reached up to 430M, 190M, and 50M+ views within ~2 months and grew audiences to 260K/72K/25K.
Digital Content Producer
Freelance
Apr 2019 - Jan 2026 (6 years 9 months)
Delivered 1,000+ web design, video editing, SMM and PR projects since 2019; built a production team and processes, trained 9 specialists, and maintained client retention through high-quality delivery.
Social Media Team Lead
Star Leads Traffic Media
Jul 2023 - Sep 2025 (2 years 2 months)
Built and led a 16-person YouTube division, launching and scaling hundreds of channels (peak ~300 active) and increasing YouTube-driven funnel traffic +60–140% while reducing channel losses.
Content Producer
Redshed
Nov 2023 - Aug 2024 (9 months)
Launched and structured Instagram and YouTube channels for a Silicon Valley studio, establishing workflows and content that increased engagement and inbound inquiries through testimonials and webinars.
Content Producer
Careerist
Feb 2021 - Dec 2023 (2 years 10 months)
Scaled YouTube and TikTok in EdTech, increasing reach +40–80%, engagement +15–35%, and inbound product traffic +20–45% while improving retention and CTR across the video funnel.
Managed full Instagram content cycle for a Tel Aviv salon, increasing reach +40–70%, engagement +25–45%, followers +20–35%, and inbound bookings +15–30% through Reels and structured content plans.
Education
Degrees, certifications, and relevant coursework
Belarusian State University
Specialist (Marketing-Economist), Marketing
2020 - 2025
Completed higher education at the Belarusian State University Institute of Business with a specialization in Marketing Specialist-Economist.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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