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Daniela Rodelo

@danielarodelo

Content Marketing Strategist at Metal Alliance, Inc. who built its WordPress website and supports the Arcatex Metals launch.

Portugal

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At Metal Alliance, Inc., I manage B2B marketing initiatives and built the company website from scratch using WordPress. I also develop content strategies across LinkedIn, Instagram, and Facebook, translating technical services and projects into clear customer-facing content.

At DHL, I managed website assets, improved chatbot content, and contributed to platform improvements using available statistics. At Kommo, I worked across talent acquisition, customer experience, and social media; in earlier roles, I supported e-learning customers and helped standardize marketing consulting processes.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Strategist

Current

Metal Alliance, Inc.

Jul 2025 - Present (1 year 3 months)

- Managed and executed B2B marketing initiatives for Metal Alliance, a commercial construction and architectural metal solutions company, supporting brand visibility, business development, and digital growth.
- Developed and managed multi-platform content strategies across LinkedIn, Instagram, and Facebook, translating complex technical services and projects into clear, engaging B2B content.
- Des

Career Website Rollout and Development- Chatbot Product Owner

DHL

Oct 2022 - Sep 2023 (11 months)

- Actively managed and optimized website assets, emphasizing marketing skills in content creation and SEO best practices.
- Participated in user acceptance testing for new features and language launches, applying strategic marketing insights.
- Reviewed and enhanced the chatbot's content, demonstrating proficiency in content creation and strategy.
- Assisted in migrating content from satellite web

Global Talent Acquisition and Internal Comm

Kommo

Jul 2021 - Sep 2023 (2 years 2 months)

- Interact with potential candidates on social media and professional networks
- Maintains social media and professional networks to interact with potential candidates generating relevant content for our page and using SEO to optimize them.
- Coordinate with hiring managers and recruiters to determine position requirements.
- Provide research, analysis and insights to support the delivery of mark

Customer Experience Manager

Kommo

Dec 2021 - May 2022 (5 months)

-Supporting our customers and optimising their use of our software, ensuring our digital marketing platform generates the greatest possible value for them.
- Conduct regular reviews with customers and take the opportunity to inform them about our new products and features.
-Carry out the onboarding process. This will include understanding their requirements, helping them to manage their app projec

Head of Social Media for LATAM

Kommo

Oct 2020 - Jul 2021 (9 months)

- Driving demand generation and conversion goals through marketing campaign design and execution
- Development and implementation of the social media/performance strategy
- Reach and engagement rate optimization of the different channels with a focus on Instagram
- Creation of weekly content plans for regular and engaging content using all formats of the respective platforms (IG, LI, FB, Tiktok)

Consulting Marketing Specialist LATAM

HeroSpark

Jun 2019 - Feb 2020 (8 months)

Be in charge of consulting marketing area for LATAM at Herospark I had the opportunity to build and lead a team through 6 months and standardized the bases for the good customer service in the area, those activities contributing for growth and goals achievement

- Generate Market Analyst for clients
- Structure Learning models for the new core business.
- Teaching and coaching for clients to devel

Customer Success Manager LATAM

EADBOX

Sep 2018 - Feb 2020 (1 year 5 months)

As a Customer Success Manager, I supported users before, during, and after the purchase process and provide resolutions to their inquiries and helping clients adapt and accelerate their onboarding process, listening, understanding different business models and excellent customer service/relation.

Achievement:
- 30% of the account upsell
- more than 15 accounts with onboarding express for governm

Business Development Representative LATAM for E-learning Projects

EADBOX

Jan 2018 - Sep 2018 (8 months)

Achievement:
Record 120% of accomplish

Process:
- E-Learning project developer
- Customer prospecting
- Lead qualification
- Customer service
- Business intelligence

National Talent Manager -Support Team

AIESEC in Kazakhstan

Jul 2017 - Jan 2018 (6 months)

During my experience in this position, I had the opportunity to lead directly 10 people. Empowering others, solution oriented, team working, discipline, emotional intelligence, strategical thinking, planning, human resources, adaptability, commitment, conflicts resolution, and others qualities were relevant to get it.

Main Achievements:
- Recruitment achieving 130%
-Improving tracking culture on

Unilever Embassador for Universities

Unilever Brand project

Jun 2015 - Dec 2015 (6 months)

- Branding promotion in universities
- Careers promotion in faculties
- Generate analysis and reports about the recruitment of students for internships.

Main Achievements:
- Positioning grow of 82%
- More than 80 applicants for our internships