I’m looking for a role where I can lead strategy and execution end-to-end—structuring priorities, driving high-stakes deals and fundraising, and scaling operations with measurable commercial impact.
fikayo babatunde
@fikayobabatunde
Senior COO/Strategy leader driving deals, operations, and business growth.
What I'm looking for
I’m a commercially astute senior executive with 8+ years of experience at the intersection of strategy, deal execution, and business operations. I work alongside founders and leadership teams to bring structure to complex environments and ensure critical details don’t fall through the cracks.
As Chief Operating Officer and Acting CEO at The SME Mall, I led strategy, operations, and product execution for a digital SME enablement platform serving 10,000+ businesses. I built OKR frameworks, managed end-to-end fundraising and deal advisory, negotiated commercial agreements with financial institutions and partners, and coordinated across CEO, finance, credit, compliance, and engineering to translate outcomes into executed actions.
I also scale go-to-market and operational performance—at Iyewo Clinic, I helped launch and scale a mobile healthcare platform, delivering measurable growth through data analytics, targeted grassroots marketing, and partnership expansion. Earlier, I served as a strategy and operations lead for technology-enabled businesses (fractional COO/embedded chief of staff), driving revenue growth, client retention, and repeatable business-case execution.
Experience
Work history, roles, and key accomplishments
Chief Operating Officer
The SME Mall
Aug 2021 - Dec 2025 (4 years 4 months)
Led strategy, operations, and product execution for a digital SME enablement platform serving 10,000+ businesses, partnering with leadership to structure priorities and drive execution. Reduced operational costs by 20% through workflow automation and improved platform activation/engagement by 30% via funnel and lifecycle optimization.
Strategy and Operations Lead
iSixty Media
Dec 2016 - Feb 2025 (8 years 2 months)
Advised technology-enabled businesses as an embedded chief of staff/fractional COO, providing strategy, commercial positioning, and operational execution. Built go-to-market strategies and product delivery plans, achieving 90% client retention over three years and supporting new launches with business cases and financial models.
Director, Business Development
Iyewo Clinic
Mar 2023 - Apr 2024 (1 year 1 month)
Oversaw launch and operational scaling of a mobile healthcare platform from MVP to revenue-generating product. Drove acquisition of 100+ paying patients in the first year, improved patient experience by 40%, and increased revenue by 25% through partnerships and targeted community marketing.
Project Manager, Design
Carnival Calabar
Apr 2016 - Dec 2018 (2 years 8 months)
Led cross-functional teams to design and deliver Africa’s largest street party, driving sponsor brand visibility. Secured over $3 million in sponsorships through negotiations and marketing, and increased attendee participation by 15% through improved event planning and management.
Communications Assistant
Nigeria Centre for Disease Control
Jun 2016 - Jun 2017 (1 year)
Managed nationwide digital public health campaigns, growing social media followers from 100 to over one million. Coordinated crisis communications during the Lassa Fever outbreak and delivered advisory campaigns generating 54 million social media impressions.
Conducted inspections, audits, and quality control activities to ensure compliance with industry standards and regulations. Collaborated with cross-functional teams to address quality issues and implement corrective actions that improved product quality.
Education
Degrees, certifications, and relevant coursework
Nexford University
Master of Business Administration (MBA), Business Administration
Earned a Master of Business Administration (MBA) from Nexford University in 2024.
EntryLevel™
EntryLevel™ Product Management Certificate, Product Management
Completed the EntryLevel™ Product Management Certificate in 2022.
Google Project Management Professional Certificate, Project Management
Completed the Google Project Management Professional Certificate in 2022.
Orange Academy
Integrated Brand Experience (IBX), Brand Experience
Completed the Integrated Brand Experience (IBX) program at Orange Academy in 2018.
Federal University of Technology Akure
Bachelor of Technology, Technology
Earned a Bachelor of Technology from the Federal University of Technology Akure in 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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