Festus Arikpo

Work with startups on marketing, growth, strategy, and operational priorities, adapting support to each team's stage and business goals. Develop go-to-market plans, positioning, messaging, customer acquisition strategies, and growth roadmaps for early-stage and growing businesses.

Developed and executed go-to-market strategy for product launches, including positioning, messaging, pricing, and customer segmentation. Contributed to product strategy and roadmap planning by aligning market needs with business objectives.

Generated $370K in revenue from life-insurance sales leads over four months. Built a 27K-subscriber email audience; nurture campaigns achieved a 71% open rate and 7% click-through rate.

Supported acquisition of 200,000 new registered customers, representing a 200% increase over the prior year. Increased daily active users by 38.2% and registrations by an average of 15% week over week during growth campaigns.

Generated $1.2M in attributed revenue in Q4 2022 through email flows and customer journeys. Developed Black Friday/Cyber Monday campaigns that generated $180K through targeted email and SMS marketing.

Co-created go-to-market strategies for Bitmama and Changera and developed UX copy and content strategy for web and mobile redesigns. Implemented acquisition, activation, retention, and referral frameworks that contributed to 43% user growth.

Co-developed a media marketing strategy and creative pitch that won the Meta (formerly Facebook) account. Led content, copy direction, and digital strategy for Samsung Galaxy A-Series and S10, S20, and S21 launches in Nigeria.

Earned a certification as a Video Editor.

Completed a certificate program in Filmmaking and Directing.

Earned a Bachelor of Science in Geophysics.