Fernando Rocha

I bring over 10 years of experience in hospitality and sales management, with a proven track record of improving performance metrics while leading teams of up to 500 people. I’m known for developing data-driven strategies that enhance revenue and market share, and for building environments where high performance is the standard. I also focus on goal-oriented execution, clear teamwork, and continuous improvement through training.

I’ve led sales operations from the ground up as a Seller Leader, managing 70 sales associates and driving consistent sales performance. As a Manager across book sales teams, I oversaw planning and operations for workforce sizes up to 300 employees. Later, I supervised 40 vendors and implemented strategies to optimize revenue for Review & Herald, strengthening results through disciplined leadership and performance focus.

In customer service, I coordinated scheduling and service functions for teams of 400 and later 500, ensuring efficient operations and reliable customer support. Most recently, I’ve taken on the role of Business Owner at FFDINC Inc., bringing the same leadership, metrics focus, and high-performance training mindset to drive outcomes. My professional ethos is simple: lead with structure, measure what matters, and invest in people.