Fernando Origuela

Owns full creative output for a supplement brand in active scaling phase, building ad creatives, advertorials, email sequences, and landing pages. Built an advertorial funnel that generated 17 sales and a 2.12% conversion rate on day one of testing.

Delivered direct response campaigns for DTC brands and info products, including a US weight loss nutraceutical generating $400K in revenue with 2.1 ROAS and a US tinnitus supplement generating $150K in 18 days. Also delivered campaigns for Decola Company, Especialistas do Digital, and multiple DTC supplement brands.

Served as Head Copywriter during a critical transition, rebuilding the ICP and rewriting the full VSL with a mechanism-first hook. Beat the previous VSL control in under 30 days, scaling the funnel from ~$20K to ~$160K per month.

Led creative teams and owned campaign strategy across multiple accounts after being promoted from Account Manager. Managed performance reviews and strategic direction for Brazilian and US clients.

Wrote direct response copy for clients across e-commerce, SaaS, restaurants, and digital products, and managed client relationships and strategic calls as Account Manager. Promoted to Project Manager, leading creative teams and owning campaign strategy across multiple accounts.

Completed the RMBC Method training with Stefan Georgi.

Completed the VSL Creation Masterclass with Jon Benson.

Completed the Ads Copy 8D training with Anthony Carreiro.

Completed the Million-Dollar Ads Mentorship with Amanda Khayat.

Completed the 6-Figure Copywriter program with Derick Carneiro.

Completed the Black Academy training with Guilherme Bifi.

Completed the Marketing Scientist training at V4 Company.

Completed the Performance Analyst training at G4 Educação.

Completed the Launch Formula training with Érico Rocha.