Vinicius Souza

Performance marketing agency for service businesses, B2B companies and course creators in Brazil. I set the strategy and run every account hands-on, with AI agents handling reporting and routine checks.
• 300+ businesses served since 2020, with more than R$15M (about US$2.7M) in managed ad spend on Meta, Google and TikTok
• Metricare (B2B logistics consulting): built the go-to-market, including a

Growth strategy consulting focused on revenue.
• Positioning, offer and pricing
• Acquisition funnels and paid media on Meta and Google
• Sales process and pitch, so marketing leads turn into closed deals

Growth strategy consulting focused on sales and revenue targets.
• Led marketing and sales strategy: positioning, offers, paid traffic, copywriting and content
• Used campaign and sales data to find growth opportunities and adjust the plan
• Managed client relationships, contracts and sales negotiations

Growth and revenue strategy for a leadership and personal brand business.
• Positioning, offer design and pricing for programs and mentoring
• Funnels and paid media on Meta to bring in qualified leads
• Sales process: scripts, follow-up and pitch reviews to raise close rates

Strategist and mentor at Autentica, Willian Celso's branding consultancy and one of the largest in Brazil. I designed and implemented the marketing and sales funnels for the consultancy's clients.
• Funnel strategy for seven-figure (BRL) projects, with brands billing several hundred thousand reais a month
• Built the full funnel: offer, paid acquisition, landing pages, CRM and sales process
• Ment

Contract project as growth strategist: digital marketing plan, paid media and campaign reporting tied to revenue goals.