As a freelance Conversion Copywriter & Funnel Strategist, I optimize landing pages, sales pages, and funnels for experts and digital businesses through behavioral analysis and testing. My work has achieved up to 60% conversion on service landing pages for cold traffic and up to 70% on launch sales letters.
At Bequest Digital, I wrote VSLs, emails, sales letters, and sales pages for launches and funnels, and managed the copywriting team. After analyzing 50,000+ lead survey responses, I helped uncover a mismatch between the campaign narrative and the audience; the reworked messaging took the next launch from ~R$ 6M to ~R$ 14M in revenue four months later.
At Autentica, I developed audience and business analyses into offers, messaging, and go-to-market strategies for business owners running 6-, 7-, and 8-figure companies. I also built action plans and processes and followed execution across different markets.
At Dr. Thiago Castro · Health, I directed communication and wrote Instagram video scripts with the expert and production team. The scripts reached millions of views and broke profile records, with performance analysis guiding each new iteration.
