Open to opportunities

Virginia Di Pierro

@virginiadipierro

Message

I build paid social creative systems that improve CPA, CTR, and ROAS.

Brazil

Message

What I'm looking for

I'm looking to lead performance-focused paid social creative, from insight and testing strategy through production and optimization, for brands that value clear experimentation, measurable outcomes, and collaborative client partnerships.

At Shook Digital, I lead paid social creative for 10+ enterprise brands across Meta and TikTok, turning performance data into concepts, scripts, UGC direction, and monthly testing roadmaps. For Ocean Finance, I helped cut CPA 87% across three structured test cycles to $6.82 at a 27.5% conversion rate.

I rebuild creative systems when performance or client direction stalls, from FlixBus’s seven-market hook matrix to a 75-shot fintech creative library designed to scale future testing. I write direct-response scripts, guide creators and editors, and manage delivery through Asana.

Through Di Pierro Creative, I also build brands and go-to-market strategies, including Kombá and Elas na Urna, and have supported health tech, real estate, and B2B positioning. Earlier, I led operations, sales, partnerships, e-commerce, and customer-support teams, bringing a practical commercial lens to creative work.

Experience

Work history, roles, and key accomplishments

Current

Content Production Manager

Current

Shook Digital

Dec 2024 - Present (1 year 9 months)

Lead paid social creative strategy for 10+ enterprise brands on Meta and TikTok, cutting a UK fintech's CPA by 87% to $6.82 at 27.5% CVR. Direct UGC creators, manage production through Asana, and build testing roadmaps from performance data.

Meta Ads Manager Creative Strategy UGC Direction Asana A B Testing Performance Analysis

Current

Fractional Marketing Lead

Current

Di Pierro Creative

Jan 2019 - Present (7 years 8 months)

Founded and grow original content brands and lead B2B go-to-market strategies for clients, including a health tech company that secured a R$2M investment. Own social media planning for a luxury real estate brand, driving 6% lead conversion.

Go To Market Strategy Content Strategy AI Workflows Crowdfunding Brand Positioning

Projects Team Manager

PartnerHero

Mar 2022 - May 2023 (1 year 2 months)

Coordinated multiple customer-support projects, improving agent efficiency by 20% and cutting ticket resolution time by 70%. Ran performance evaluations and training for 60+ staff, lifting retention 25% and customer satisfaction 15%.

Project Management Team Leadership Process Optimization Localization Documentation

Customer Support Team Lead III

PartnerHero

Jun 2019 - Mar 2022 (2 years 9 months)

Led a 12-person remote team supporting Udemy Brazil, improving QA metrics by 20% and ranking among top performers. Created response macros tailored to the Brazilian market, cutting response time and reducing errors.

Team Leadership Macros Remote Team Management Customer Support

Sales & Marketing Manager

Mobility Brasil

Jan 2017 - Sep 2017 (8 months)

Grew sales 52% vs. prior semester through targeted B2B campaigns and CRM optimization, delivering 750% marketing ROI in H1 2017 across email and social campaigns.

B2B Marketing CRM Optimization Email Marketing Social Media Campaigns ROI Analysis

Partnership Success Manager

Modify Watches

May 2015 - Jul 2016 (1 year 2 months)

Owned the full partner sales funnel, expanding the partner base by 80% and lifting individual partner sales up to 90%. Raised NPS from 7.0 to 8.5.

Sales Funnels Lead Generation NPS

E-commerce Assistant

Restoque S.A.

Apr 2013 - Jun 2014 (1 year 2 months)

Managed e-commerce content and product pages for luxury fashion brands, lifting sales conversion 15% through optimized copy and imagery. Negotiated contracts, reducing supplier costs 20%.

E Commerce Sales Content Management Copywriting Negotiation