Vikki Góis

Creative Director at VML São Paulo, leading a creative squad within UMANA, the dedicated creative operation for Natura and Avon. I lead a multidisciplinary team across brand campaigns, social-first storytelling, entertainment, influencer marketing, experiential activations and creative projects that don’t always fit neatly into traditional advertising formats. And that’s precisely what makes the j

2026 is already in motion, with new freelance projects taking shape across beauty, advertising and culture.

✦ At Snack Content, led strategic copy development and product claim construction for upcoming Brastemp launches.
✦ Directed creative strategy and content direction for a creator-led multi-platform campaign for L'Oréal Paris, shaping the full creative rationale behind Elseve Collagen Lifter

I worked as Associate Creative Director for Talent (Publicis Groupe) on the Neutrogena account, helping shape a new chapter for the brand in Brazil. My role moved between adapting global campaigns for the Brazilian market and building social-first strategies across content, influence and culture, always with the goal of bringing Neutrogena closer to a fresher, beauty forward audience and marking a

Freelancing with Talent Marcel (Publicis Groupe) across the Wella portfolio, from high-stakes new business pitches to ongoing campaign and always-on work for Color Touch, Koleston and Wella. Also contributed to pitches across automotive, insurance and healthcare.

✦ Koleston: conceived the AR phygital activation that turned Avenida Paulista into a live hair colour try-on. Women could test shades i

2025 moved fast. Freelance creative strategy and senior copy across brand platforms, campaign launches and strategic sprints for some of the most exciting names in beauty, entertainment and FMCG.

✦ With Silva, led planning and brand strategy for a new product line under Coty (undisclosed).
✦ With Gilda, built the full brand platforms for Skelt and Creamy, including brand voice and brand lift narr

For two weeks I stepped in to cover the Content and Creative Director role at WMcCann (McCann Worldgroup), leading always-on and opportunity-driven creative output across Opella (Enterogermina, Dulcolax, Allegra) and Mastercard. A fast, high-pressure crash course in creative leadership, quick pivots and keeping the work moving at full quality while the director was away.

Worked as Content and Creative Manager at WMcCann.

As a Senior Copywriter at WMcCann (McCann Worldgroup), I've been working with pharma clients like Enterogermina and Allegra, focusing on crafting campaigns and evergreen content that keep the brands top-of-mind for their communities.

My role involves blending content insights with creativity—transforming data into engaging narratives that truly connect with the audience, making pharma interesting

Working as a senior copywriter for Natura Brasil, Natura Global, and Azul Airlines has been a brilliant ride. With a knack for content creation and storytelling, I've crafted campaigns and ideas to spark conversation.

Chuffed to have headed the creative direction of a writing-centric project, reworking the brand positioning and operations for a major global brand in Brazil. Focused on creative strategy, brand messaging, and operational synergy to bolster market presence, sales and brand building.

I had the fantastic opportunity to dive into a music-infused project for Sprite across Latin America, crafting innovative formats and ideas that resonated with the vibrant essence of the brand and its project.

As a returning freelancer, I was thrilled to assume leadership across key areas including Social Insights and Real Time, Monthly Campaign Cycles, and Clu.b (a dynamic male beauty platform). Drawing from my experience as a former Associate Creative Director for O Boticário, I successfully led teams in developing impactful cross-platform campaigns aligned with brand objectives and the latest trends.

In a design sprint, I crafted the creative and content paths to enhance Ballantine's via a music-driven strategy, blending its heritage with Brazilian identity and fostering self-expression in music scenes while reinforcing the Stay True and True Music global concepts.

On and off, I proudly served as a Creative Director for various projects connected to the roots of Brazilian and Latam Diversity. My primary focus was on cultivating an anti-racist creative POV, developing strategies of brand guidelines, and crafting creative guides for esteemed brands such as Natura and Brahma. These experiences have been a source of immense pride, as they reflect my commitment t

My work as a Creative Director thrived on 3 main principles: strategy, copywriting, and leadership. Guiding the creative vision for beauty and lifestyle brands at Jiva, I orchestrated campaigns that matched the clients' culture and their audiences, seamlessly balancing creative POVs and strategic foresight.

Among the clients I've had the pleasure of serving, are: Braé Haircare, Royal Prestige, Be

I forged captivating narratives, concepts, and strategies that breathed life into new business opportunities and creative cases for the agency's clients and prospects, such as GetNet, PlantPlus, O Boticário, Quem Disse, Berenice?, HBO, Albert Einstein Hospital and more.

As an Associate Creative Director for O Boticário, I had the honour of leading a dynamic and passionate team of art directors and copywriters to create unforgettable cross-platform campaigns for our client. My main goal was to craft amazing and engaging stories that not only resonated with the target audience, but also embodied the brand's values and objectives.

To make our campaigns stand out, I

I led the creative conception and the team for O Boticário campaigns.

As one of Ollo's talents, I have the opportunity to collaborate with a diverse range of clients on exciting projects:

DOMINO'S | Teaming up with a creative partner, we devised captivating and cutting-edge concepts and strategies for the client's social media channels and offline campaigns, infusing them with energy and personality that resonated with their target audience.

RENNER S.A | Collabora

I collaborated with a creative partner to create 360º campaigns for clients like Eudora (O Boticário) and Beats (Ambev).

As Creative Director and Head Strategist, I was in charge of campaigns and particular product launches for fashion, lifestyle and beauty companies, such as Braé Haircare, Mary Kay, Royal Prestige, Amni, Emana, Vamos and more.

I worked on establishing a creative concept for a global campaign for Havaianas, integrating planning and big idea by generating insights for the strategy path from the beginning of the project.

As a conceptual creative and senior copywriter, I was responsible for developing digital-driven campaigns for product launches and brand cycles.

In addition to my work as conceptor and senior copywriter, I managed teams to develop digitally-driven campaigns for product launches and brand cycles, integrating communication needs and strategy insights into creative concepts and deliverables.

As a conceptor and senior copywriter, I was responsible for developing digital-driven campaigns for product launches and brand cycles.

As part of their mission to become one of Brazil's top fashion marketplaces, I was responsible for the creative ideas and concepts for MoLi, Mercado Livre's fashion channel. I produced big ideas, content, and creative developments for the new channels and also managed the team's work.

Taking on the role of senior copywriter, I was involved in many projects for notable clients such as Alice, SOMA (AKQA), and a couple of jobs for BEATS (Ambev).

I participated in a design sprint for Chivas Regal as a Creative Director to revamp Brazil's program by focusing on empowering black Brazilian women entrepreneurs, fostering equity, and driving change for an inclusive business landscape.

As a creative strategist, I worked on a new content strategy and positioning for the experience/events agency.

Similarly to my former account, I was in charge of the creative strategy and the freelance creative team for a direct sales campaign, as well as always-on communications and dark social channels.

I was in charge of the creative team for a 360º operation. My main responsibilities included: daily supervision of all creative deliverables; developing creative strategies, concepts, and big ideas for digital campaigns, stores, media assets, out of home, content of opportunity, influencers, and TV merchandising activations; constantly developing the team with feedback, inspiration, and creative i

I oversaw a creative team of copywriters, art directors, and video producers for an in-house operation. We were in charge of campaigns and always-on communications for Brazil's largest insurance company, producing content and strategy for 22 products in two cycles each month.