Fernanda Rueda

Led Visa integration projects as Project Manager / Scrum Master, coordinating cross-functional teams and C-level stakeholders to deliver solutions while optimizing processes and maintaining customer satisfaction across engagements.

Coordinated international project teams and managed project lifecycle activities, including resource scheduling and cross-country team coordination to ensure timely deliveries.

Owned project plans and delivery commitments, facilitated scrum ceremonies, resolved strategic issues and managed escalations to launch projects on schedule while aligning with business goals.

Coached teams to enact agile principles across multiple countries, coordinated deployments and test execution, and fostered strong PO and stakeholder relationships to improve delivery outcomes.

Managed multiple high-visibility Business Banking projects, created work plans and management reports, and coordinated design, development, and production tasks to meet project objectives.

Tracked development schedules and dependencies across program work cells, led daily program sessions and coordinated with architecture and infrastructure teams to unblock development.

Led Salesforce integration across five countries and four brands with AEM websites, managing schedules and resource allocation (internal and freelance) to deliver integrations.

Managed digital portal and SAP analytical tool implementations, assigned tasks, monitored incidents, and acted as liaison between users and technical teams to deliver solutions under ASAP and Agile.

Managed collaborative projects including planning, resource allocation, quality management and cost tracking while generating improvement ideas and closing operational gaps.

Developed and executed E-Health strategic sales plans across LATAM, structured proposals, set project protocols and used analytics to provide actionable recommendations for deployments.

Negotiated supplier contracts and tenders worldwide, forecasted sales, set performance goals and led sales training based on market analysis to improve procurement and commercial outcomes.

Led and trained sales team, developed commercial strategies, ensured budget compliance and managed international shipment control to meet sales and operational targets.

Completed a Master in Project Management program focused on project methodologies and strategic delivery.

Completed a Diploma program in Marketing Management.

Earned a degree in International Business and Administration covering international trade and business management.

Completed TOEFL preparation at Colombo Americano in Bucaramanga.