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Cristina Martinez

@cristinamartinez4

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I deliver complex digital transformations across Salesforce, OTT, e-commerce, and enterprise platforms.

Colombia

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I've led complex digital transformation and delivery initiatives for Cloudgaia, Globant, Axa Colpatria, Discovery Communications, and Caracol Televisión.

At Cloudgaia, I design strategic roadmaps and end-to-end delivery cycles for Salesforce implementations, turning client objectives into reliable execution plans while identifying bottlenecks early.

I've navigated enterprise risks, dependencies, scope, and legal requirements at Globant, and helped transform Axa Colpatria's PMO toward Agile ways of working. I create the documentation and operating practices teams need to sustain delivery independently.

Earlier, I delivered digital solutions for FoodNetwork and Home & Health and drove high-traffic OTT streaming, e-commerce, and mobile platforms for major Valorem group brands. I bridge technical implementation, including Salesforce, CMS, APIs, and Agile frameworks, with clear stakeholder communication and practical results.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Cloudgaia

Sep 2023 - Present (3 years)

Design strategic roadmaps and end-to-end delivery cycles for complex Salesforce implementation projects. Translate high-level client objectives into reliable execution plans, proactively identifying bottlenecks to ensure seamless delivery across cross-functional teams.

Salesforce Strategic Roadmapping Delivery Cycles Cross functional Teams Stakeholder Management

Project Manager

Globant

Aug 2021 - Jan 2023 (1 year 5 months)

Navigated risks and dependencies for enterprise-level clients, troubleshooting complex delivery cycles to ensure compliance with scope and legal regulations. Translated complex technical milestones into clear, actionable recommendations for stakeholders and non-technical executives.

Risk Management Dependency Management Stakeholder Management Technical Communication

Agile Project Manager / Scrum Master

Axa Colpatria

Jun 2020 - Apr 2021 (10 months)

Orchestrated the operational transformation of the Project Management Office (PMO) towards Agile frameworks. Developed critical artifacts and documentation, enabling client teams to independently sustain Agile ceremonies and principles.

Agile Scrum PMO Transformation Documentation Agile Ceremonies

Product Owner

Discovery Communications

Mar 2019 - Aug 2019 (5 months)

Designed and delivered digital solutions and internal applications for FoodNetwork and Home & Health channels. Synchronized requirements across distributed branches in South America, Spain, and the United States, delivering clear product roadmaps to stakeholders.

Product Ownership Digital Solutions Requirements Synchronization Product Roadmap Stakeholder Management

Project Manager

Caracol Televisión

Nov 2012 - Mar 2019 (6 years 4 months)

Drove the execution of high-traffic digital platforms, including OTT streaming, E-Commerce, and mobile applications. Translated business goals into technical reality for major Valorem group brands, ensuring scalable architecture and adoption.

OTT Streaming Ecommerce Mobile Apps Scalable Architecture Digital Platforms