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@misaactorres
Agile Business Leader & Senior Scrum Master driving growth through data.
I am an Agile Business Leader and Senior Scrum Master with over 15 years of experience in project management and digital marketing. My journey has been defined by a commitment to driving growth and innovation in the telecommunications industry through data analytics and AI-powered solutions. I have a proven track record of leveraging Agile methodologies to optimize processes and enhance customer experiences, ultimately delivering sustainable business growth.
Currently, I serve as a Senior Scrum Master at Telefonica Colombia, where I lead multiple local and regional teams. My efforts have resulted in significant financial impacts, including over ten million dollars in early payments within the first two quarters of 2024. Additionally, as a Co-Founder and General Manager of Cerveceria Statua Rota, I have successfully driven business development through data-driven decision-making and agile strategies, fostering high-performing teams that excel in a competitive market.
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Work history, roles, and key accomplishments
Telefonica
Apr 2021 - Present (4 years 7 months)
As a Senior Scrum Master, I led multiple local and regional teams in leveraging advanced analytics and AI to optimize cash flow. My strategies successfully generated over ten million dollars in early payments during the first two quarters of 2024.
Cerveceria Statua Rota
May 2012 - Present (13 years 6 months)
As Co-Founder & GM, I led high-performing teams and drove business development. My approach involved data-driven decision-making and agile strategies.
Philips
Mar 2011 - Aug 2011 (5 months)
I provided exceptional customer service and technical marketing expertise to Philips customers in the UK and Spain. I ensured seamless logistical support and maximized customer satisfaction during a fast-paced marketing campaign.
Avesco
Jan 2000 - Jan 2008 (8 years)
I optimized Avesco's supply chain by strategically managing inventory costs, production schedules, and client relationships. This resulted in improved customer satisfaction and operational efficiency.
Degrees, certifications, and relevant coursework
Especialización, Digital Marketing
2011 - 2012
Completed a specialization in Digital Marketing, focusing on key strategies and tools for online presence and brand promotion. Gained expertise in various aspects of digital marketing.
Master in Marketing, Marketing
2011 - 2012
Obtained a Master's degree in Marketing, deepening knowledge in market research, consumer behavior, and strategic marketing planning. Enhanced skills in developing and implementing effective marketing campaigns.
MBA, Marketing and Project Management
2009 - 2012
Pursued an MBA with a focus on Marketing and Project Management. Developed strong skills in business strategy, project execution, and market analysis.
Degree, Management and Marketing
2000 - 2005
Earned a degree in Management and Marketing, covering fundamental principles of business administration and marketing. Acquired a solid foundation in both fields.
Diploma, Marketing
Completed a diploma in Marketing, gaining foundational knowledge and practical skills in marketing principles. Focused on key areas of marketing.
Software and tools used professionally
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