Felipe Martin Favareto

Maintained and evolved operational dashboards in Power BI, using SQL queries (BigQuery) for data extraction and processing. Conducted pricing and competitiveness analysis, data validation, and supported business areas with data interpretation.

Tested offers, products, and business models, including building SaaS products and MVPs. Planned, set up, and optimized Google Ads and Meta Ads campaigns for two clients, and prepared periodic reports with insights.

Managed Google Ads and Meta Ads campaigns for multiple clients, including high-end real estate and aesthetic clinics. Delivered over 400 leads in one month for a real estate client with a cost per lead of approximately R$6 and CTR above 7%.

Managed paid media campaigns for e-commerce and local businesses, analyzed performance data (ROAS, CPA, conversion rate), and generated insights. Conducted CRO analysis and A/B testing of creatives, audiences, and funnels.

Created and managed paid media campaigns for a health and wellness e-commerce business. Participated in product launches with paid traffic strategy and tracked conversion metrics.

Supported Google Ads and Meta Ads campaigns for lawyers and independent professionals. Created audiences, set up campaigns, and monitored optimization routines.

Pursuing a degree in Information Technology Management, expected to complete in 2027.

Advanced paid media management certification, currently in progress.

Currently pursuing CS50: Introduction to Computer Science.

Completed an Associate Degree in Digital Marketing from 2023 to 2025.

Completed a Technical Diploma in Business Administration.

Earned the Google Ads Measurement Certification.

Completed a certification in Digital Marketing.

Completed the Python Beginner to Advanced course.