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Federico Espinosa

@federicoespinosa

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UX UI Product Designer and Visual Designer

Canada

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What I'm looking for

I'm looking for a company that collaborates, where we can learn from each other, has lots of challenges, and has a work-life balance.

Performance-driven professional with extensive expertise creating outstanding user experiences and interfaces for users by working with cross-functional teams.

Focus on offering innovative design solutions for complex user flows and developing user-friendly interfaces. Excels in translating user needs into actionable design concepts to increase customer engagement and satisfaction. Instrumental in overseeing design projects from ideation to implementation while complying with usability best practices and industry standards. Adept at defining product requirements as well as conducting user research, iterative testing to inform design decisions, prototyping, and delivering final user interface designs. Multilingual communicator; patient person who adapts well to change; loves to work in a collaborative environment; always willing to help.

Experience

User Experience Lead

Sun Life Financial

Jan 2018 - May 2023 (5 years 4 months)

Oversee a team of UX Designers and UX Writers for new projects, features, and improvements (iOS, Android, Web consumer facing, Web member area). Implemented project requirements with an agile approach by collaborating with Product Managers and stakeholders. Analyzed users' behaviours and collected data by reviewing Adobe Analytics. Create prototypes and flows, and update the team on projects.

Manager of UX / UI / Front End Development

Laura Canada

May 2016 - Jan 2018 (1 year 8 months)

Directed UX/UI for two e-commerce websites, laura.ca and melanielyne.com. Re-platform from Joomla and Magento to Commerce Cloud (Demandware). Collected project requirements from the owner and E-commerce Director while cooperating with SI (System Integrator) for all development in Commerce Cloud while providing designs for UX and UI. Built wireframes and prototypes in Adobe XD and Figma.

Management Leadership UX Design UI Design Task Management Team Management Team Collaboration Email Design Email Marketing ExactTarget Figma Adobe XD Performance Reviews User Testing Hotjar Optimizely

UX Designer

Reitmans Canada

May 2015 - May 2016 (1 year)

Cooperated closely with VP on features and to rethink the UX of five e-commerce websites, including Reitmans, Penningtons, Addition Elle, RW&CO, and Thyme Maternity. Developed prototypes in Photoshop and uploaded them to Invision for presentation and team sharing. Performed group sessions of discovery for app development. Conducted user research and gathered feedback to inform UI improvements.

UI Design UX Design user test User Testing InVision Photoshop User Interviews

Senior Web Designer / Front End Developer

Reitmans Canada

Aug 2012 - May 2015 (2 years 9 months)

Worked with the e-commerce Director to plan a monthly calendar for promotion updates and site refreshes. Created graphic website assets and integrated them into Demandware. Scheduled the promotions and tested the functionality in a test environment. Used HTML, CSS, and JavaScript for development.

Web Administrator, Web Designer and Front End Developer

ALDO Shoes

Apr 2005 - Jul 2012 (7 years 3 months)

Worked on the development, designs, and launch of the e-commerce websites: ALDO Shoes, Call it Spring, Globo Shoes, and Little Burgundy. Created graphic website assets and used the CMS to integrate them. Tested promotions when they were live on the websites, along with making sure the promo banners were displayed properly. Collaborated with the Art Director for each seasonal website refresh.