Karen Corrêa

Currently working as a Senior Product Designer. This role involves leading product design initiatives and collaborating with cross-functional teams.

Responsible for the strategic definition, homologation, and experience validation of new interfaces for B2E and B2C e-commerce platforms. Developed high-fidelity prototypes, conducted usability tests, and created web interfaces for internal clients.

Involved in the end-to-end development of a private pension application, from discovery to MVP delivery and continuous improvement. Conducted qualitative and quantitative user research, created user journey maps, and utilized Figma and Miro for wireframes and mobile interfaces.

Responsible for developing interfaces for new products on the investment portal, including foreign exchange and insurance flows. Collaborated with developers and managers in an agile squad, creating high-fidelity wireframes and prototypes for desktop and mobile interfaces.

Consulted on the Renault On Demand project, updating the experience and interface of the brand's websites and systems. Conducted experience and usability research, heuristic analyses, and developed high-fidelity wireframes and prototypes.

Responsible for continuous improvement proposals, overseeing projects from discovery to delivery, and analyzing results using Hotjar and Google Analytics. Developed high-fidelity wireframes and prototypes for mobile and desktop interfaces across three products.

Promoted to UI Designer Pleno, working on e-commerce mobile development and desktop redesign projects. Responsible for documenting new interfaces, creating weekly UX reports, and developing high-fidelity interfaces and prototypes.

Divided time between Visual Design and UI Design, contributing to marketing campaigns and e-mail marketing. Also worked on the redesign of the company's B2C/B2B e-commerce platform.

Promoted to UX/UI Designer, focusing on strategic email marketing, campaign creation, and new e-commerce interface development. Supervised a team of three designers and contributed to the redesign of the desktop e-commerce and creation of the mobile version.

Created email marketing pieces using Adobe Photoshop and developed HTML/CSS. Managed email campaigns via Salesforce MarketingCloud and generated conversion reports. Promoted during the internship due to strong performance and results.

Created logos, social media campaigns, presentation slides, signage, and printed materials. Assisted students and professors with graphic design, fashion, and product design projects, and organized university exhibitions and events.

Created advertising materials for print and web, email marketing, image processing, and event photography. Provided user support and updated websites and blogs using WordPress.

Completed a postgraduate specialization in User Experience Design, gaining advanced knowledge and skills in the field. This program provided a solid academic foundation and an innovative vision for tackling complex design challenges.

Undertook a postgraduate specialization in Service Design, enhancing skills in creating and improving service experiences. This program contributed to a comprehensive understanding of design principles applied to services.

Obtained a Bachelor's degree in Fashion Design, developing a strong foundation in design principles and creative processes. This education provided a diverse perspective on design applications.

Completed a technologist degree in Digital Game Programming, acquiring knowledge in programming languages and game development. This program provided a technical background relevant to digital product creation.