Open to opportunities

Fatimazahra BOUIRIG

@fatimazahrabouirig

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Senior project manager specializing in digital marketing, partnerships, and training.

Morocco

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What I'm looking for

I seek roles where I lead cross-cultural programs in digital marketing and partnerships, deliver training, and drive measurable growth in collaborative, impact-focused teams.

I am a senior project manager with a background in digital marketing, program management, and international account management. I combine marketing education from HEM Business School and IAE Jean Moulin with hands-on experience across tech, travel, and corporate sectors.

Throughout my career I led cross-cultural teams and delivered large-scale educational and digital advertising projects, developing masterclasses, workshops, and training in multiple languages. I have driven program initiatives, onboarding, and partner enablement at ApplyBoard and ALEPH Group.

In account and partner roles I managed portfolios across Africa and the Middle East, grew sales through strategic offers and promotions, and supported partners on platforms like Booking.com and Dell. I have strong proposal-writing skills, project management expertise, and experience coordinating multi-stakeholder partnerships.

I adapt easily to diverse cultures, leverage international experience to build long-term client relationships, and focus on measurable impact through improved customer satisfaction, program assessment, and scalable marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Project Manager

Current

Aleph Group

Sep 2023 - Present (2 years)

Organize, plan and execute educational digital advertising projects and led a diverse team of coaches, delivering masterclasses and workshops while building strategic partnerships with companies, universities and government entities.

Digital Advertising Project Management Training Partnership Development Team Leadership French Arabic

Program Manager

ApplyBoard

Nov 2021 - Aug 2023 (1 year 9 months)

Drove and executed program initiatives, led partner training and onboarding sessions, and implemented program assessment protocols to improve performance and partner satisfaction.

Program Management Onboarding Training Evaluation Stakeholder Management Roadmapping Partner Relations English

Account Executive

Booking.com

Dec 2018 - Nov 2021 (2 years 11 months)

Supported hosting partners across North Africa through account management, optimized listings, drove sales growth with offers and promotions, and expanded partner networks.

Account Management Sales Growth Partner Relations French

Partner Account Manager

Dell

Apr 2016 - Dec 2018 (2 years 8 months)

Managed Dell's partner portfolio across Africa and the Middle East, achieved sales targets through prospecting and opportunity development, and drove portfolio growth via reseller incentive programs.

Partner Management Sales Channel Management Prospecting Incentives Africa B2B Sales

Junior Marketing Project Manager

BMCI

Apr 2015 - Aug 2015 (4 months)

Contributed to MRE campaigns and BMCI's website launch through SEO, copywriting and content strategy, proposed non-banking benefits for Moroccan clients abroad, and supported webinars and multilingual training.

SEO Copywriting Content Strategy Campaigns Multilingual Communication Web Launch