ZLZakaria Lasiri
@zakarialasiri
Skilled digital marketer specializing in email campaign management.
MoroccoWhat I'm looking for
As a dedicated digital marketer, I have honed my skills in delivering optimized email campaigns across major platforms such as Yahoo, AOL, and Verizon. My experience as the Team Leader of Email Marketing Strategy and Execution for Yahoo has equipped me with the expertise to manage and execute effective marketing strategies that drive engagement and conversion.
With a strong foundation in project management and a BTS in IT Development, I am adept at utilizing creativity and leadership to enhance marketing efforts. My training in digital marketing and audience segmentation further complements my technical skills, including proficiency in tools like Photoshop and Illustrator, as well as programming languages such as JavaScript, VB.NET, and C#.NET.
Experience
Work history, roles, and key accomplishments
Digital Marketer
Email Encore
Jul 2023 - Jan 2025 (1 year 6 months)
Led the email marketing strategy and execution for Yahoo, focusing on delivering optimized email campaigns across various platforms including AOL and Verizon. Developed skills in project management and audience segmentation.
BTS in IT Development
Ecole Miage
Sep 2019 - Sep 2021 (2 years)
Pursued a BTS in IT Development, gaining foundational knowledge in digital marketing and project management.
Education
Degrees, certifications, and relevant coursework
Ecole Miage
BTS in IT Development, Digital Marketing
2019 - 2021
Studied Digital Marketing with a focus on Email Campaign Management, gaining skills in audience segmentation and social media marketing.
Abdelkrim El Khattabi
Baccalaureate, Science and Technology
2016 - 2017
Completed Baccalaureate in Science and Technology (S.V.T), focusing on foundational knowledge in science and technology.
Tech stack
Software and tools used professionally
Availability
Location
MoroccoAuthorized to work in
Social media
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