Farheen Khan
@farheenkhan1
I drive D2C growth, loyalty, and e-commerce performance for consumer electronics brands.
IndiaWhat I'm looking for
At LG Electronics India, I lead D2C sales strategy and go-to-market execution for TV, Audio & IT, aligning sales, supply chain, and marketing teams around revenue and inventory targets. I manage digital campaigns, website and marketplace merchandising, and performance reporting across the brand site, Amazon, and Flipkart.
I built and scaled the LG OLED Circle loyalty and referral program to a 3,200+ member community, generating 50,000+ customer opt-ins and 1,000+ incremental TV sales. Across 7+ years in digital marketing and growth, I’ve turned customer insights, audience segmentation, and content strategy into measurable engagement and conversion outcomes.
Experience
Work history, roles, and key accomplishments
Assistant Manager, Media Entertainment Solutions
Jan 2025 - Present (1 year 8 months)
Lead D2C sales strategy and go-to-market execution for TV, Audio & IT category, aligning sales, supply chain, and marketing teams to achieve revenue and inventory targets. Direct digital campaign strategy across paid and organic social media, and manage e-commerce merchandising on brand site, Amazon, and Flipkart.
Senior Executive II, Home Entertainment Solutions
Jan 2023 - Dec 2024 (1 year 11 months)
Conceived, launched, and scaled the LG OLED Circle loyalty and referral program, building a 3,200+ member community and driving 50,000+ customer opt-ins and 1,000+ incremental TV sales. Managed paid and organic social campaigns and led merchandising strategy for Amazon, Flipkart, and brand website.
Senior Executive I, Home Entertainment Solutions
May 2021 - Dec 2022 (1 year 7 months)
Supported digital media planning and audience segmentation for targeted campaigns across multiple platforms. Conducted market analysis and reporting to identify consumer trends and provide actionable insights to management.
Management Trainee, Mobile Communications
Jun 2019 - May 2021 (1 year 11 months)
Rotated across marketing functions, building foundational experience in research, reporting, and cross-team coordination.
Supported a Senior Business Analyst on a study evaluating a company-wide CRM tool's impact on sales performance. Tracked and compiled individual and city-level performance data across a pan-India team.
Education
Degrees, certifications, and relevant coursework
Jagan Institute of Management Studies (JIMS) Kalkaji
PGDM, Marketing & Business Analytics
Completed PGDM in Marketing & Business Analytics from JIMS Kalkaji, New Delhi in 2019.
Dr. B. R. Ambedkar University
B.Sc., Science
Completed B.Sc. from Dr. B. R. Ambedkar University, Agra in 2015.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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