Ayushi Tiwari
@ayushitiwari1
Marketing Manager specializing in brand strategy and digital/TV campaigns, driving measurable revenue growth with analytics.
IndiaWhat I'm looking for
I’m a Results-driven Marketing Manager with 10 years of expertise in digital Hindi marketing and brand strategy, specializing in multi-channel media. I’ve consistently exceeded revenue targets—delivering 130% year-over-year ROI growth—and I use data analytics to optimize campaigns, strengthen brand loyalty, and build client relationships that drive sustained growth.
In my current role, I manage a portfolio of 4 Hindi Entertainment, Movies and Kids channels (including Star Plus and Disney Kid Channels), overseeing content and operations from January 2019 to present. I’ve expanded partner-driven revenue by 10%, exceeded sales targets by 30% (reaching revenue growth of 130 Cr INR in FY 24-25), and surpassed IPL revenue targets by 15%, generating ₹50 Cr through marquee brand partnerships on Star Digital. I also leverage tools like BARC and YUMI to improve reach by 15%, increase audience engagement by 15%, and reduce media costs through efficient execution with media agencies.
Experience
Work history, roles, and key accomplishments
Marketing Manager - Jio Star
Jio Star
Jan 2019 - Present (7 years 4 months)
Managed a portfolio of 4 Hindi entertainment, movies, and kids channels, driving multi-channel brand partnerships using BARC and YUMI. Increased partner-driven revenue and YoY revenue (30%), improved audience engagement by 15%, and generated ₹50 Cr by surpassing the IPL revenue target by 15% on the JioStar Digital platform.
Senior Accounts Manager
Red FM 93.5
Nov 2017 - Dec 2019 (2 years 1 month)
Grew corporate account value by 15% by building relationships with major clients and executing 8 targeted marketing campaigns that improved campaign performance by 20%. Reduced media costs by 10% by coordinating with 5 media agencies and retained/acquired 12 key corporate clients.
Assistant Manager
Times Business Solutions
Aug 2016 - Nov 2017 (1 year 3 months)
Improved client retention by 30% and raised satisfaction scores by 20% through after-sales support. Increased user engagement by 25% by training clients on optimizing the Times Jobs Portal and boosted lead generation by partnering with consulting firms.
Business Development Executive
Jaro Education
May 2015 - Jul 2016 (1 year 2 months)
Increased admissions by 20% by managing end-to-end sales processes and expanded the corporate client base by 20% by onboarding 50 new clients. Improved candidate conversion rates by 15% through follow-ups with 1,500 prospects and generated 60 prospects per month using cold calling and lead generation.
Market Research & Analyst
Reliance Mutual Fund
Aug 2014 - Jan 2015 (5 months)
Increased B2B sales by 10% by engaging with 50 clients and driving targeted sales initiatives. Conducted competitive research using data from 15 competitor organizations and analyzed market positioning across 5 sectors to generate actionable insights.
Intern - Performance Analysis
Mobitrack Private Limited
Apr 2014 - Jul 2014 (3 months)
Supported performance analysis using data analytics and helped drive revenue growth initiatives. Collaborated with the team on strategic planning and stakeholder engagement while managing client relationship needs.
Education
Degrees, certifications, and relevant coursework
Vanguard Business School
PGPM, Marketing & Sales
2013 - 2015
Completed PGPM in Marketing & Sales at Vanguard Business School from 2013 to 2015.
Lucknow University
Bachelor of Commerce, Commerce
2009 - 2012
Earned a Bachelor of Commerce from Lucknow University from 2009 to 2012.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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