Joanne Liao

I am a data-driven digital media professional with over six years' experience specialising in paid media activation and performance marketing across social, search and display channels.

I progressed through multiple roles at boutique agencies and global networks, leading campaign planning, ad trafficking, pixel implementation and cross-platform activation to deliver timely, high-quality launches.

I focus on performance optimisation and analytics—using tools like Google Analytics, Looker Studio and Search Ads 360—to extract insights, improve bidding and creative strategies, and boost conversion and click-through metrics.

I collaborate closely with clients, account teams, creatives and publishers, and have contributed to multi-market initiatives across APAC and EMEA for clients in banking, technology, media, consumer goods and education.