Fadhillah Abdullah
@fadhillahabdullah
I lead marketing communications, PR, events, and campaigns that grow brands.
What I'm looking for
I'm leading Marketing & Communication at IKEA Malaysia, including IKEA Malaysia's first major home furniture fair appearance at KLCC Convention Center, which delivered a 100% return on investment and supported awareness and store traffic for IKEA Cheras.
Previously, I managed Marketing Communications at AmBank and spent nearly eight years leading PR and event management at World Communications Network Resources. I've developed communication, promotional, ATL, BTL, digital, social media, and crisis communications strategies for organisations including GSK, Guardian Malaysia, Central Bank of Malaysia, government ministries, and tourism bodies.
I've managed major projects including the SEA Games and ASEAN International Film Festival & Awards, secured local and international media coverage, and delivered events that exceeded revenue targets by up to 200%, raised up to $1M per event, and attracted crowds of over 5,000.
Experience
Work history, roles, and key accomplishments
Led marketing and communication strategies as Head of Department, including managing IKEA's first appearance at a major home furniture fair, achieving 100% return on investment.
Manager, Marketing Communications
AmBank (M) Berhad
Jan 2021 - Jan 2024 (3 years)
Managed marketing communications at a senior level in retail banking, developing and executing communication strategies.
Manager, PR & Event Managements
World Communications Network Resources (M) Sdn. Bhd.
Apr 2013 - Jan 2021 (7 years 9 months)
Managed public relations and event management at a senior level, handling major events and media relations for various clients.
Executed events at an advertising agency, supporting event planning and execution.
Event Executive
Airtime Management & Programming
Dec 2008 - Dec 2009 (1 year)
Supported event management and programming at an English radio station, gaining hands-on experience.
Education
Degrees, certifications, and relevant coursework
IACT College
Diploma, Mass Communications
2009 - 2011
Pursued a Diploma in Mass Communications with a focus on Public Relations, Marketing, and Event Management.
IACT College
Diploma, Marketing Communications
2006 - 2009
Completed a Diploma in Marketing Communications with a focus on Public Relations and Corporate Communications.
SMK Convent Peel Road
SPM, Science
Completed secondary education in the Science Stream, earning the SPM/Malaysian Certificate of Education.
Availability
Location
Authorized to work in
Website
ikea.com/myJob categories
Skills
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