Open to opportunities

Afif Zanordin

@afifzanordin

Message

I am a marketing and communications specialist driving compliant influencer and retail investment campaigns.

Malaysia

Message

What I'm looking for

I seek a strategic marketing/communications role to build compliant digital and influencer programmes, protect brand reputation, work cross-regionally, and drive investor engagement with measurable results.

I am a marketing and communications specialist with progressive experience at a major regional bank, currently leading the development and operationalisation of a Digital Marketing portfolio focused on influencer marketing. I design governance frameworks, manage incident processes, ensure regulatory compliance, and oversee influencer content to protect brand and drive retail investor engagement.

I have led regional corporate communications, CEO engagement strategies, media relations, and internal communications, and have independently delivered year-long investor education initiatives and strategic partnerships with organisations such as Bursa Malaysia and the CME Group. I hold a BSc in Psychology from King’s College London and bring a pragmatic, compliance-forward approach to marketing and communications.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst, Business & Marketing

Current

Maybank Investment Bank Berhad

Sep 2024 - Present (1 year 1 month)

Led development and operationalisation of a new digital marketing portfolio focused on influencer marketing, establishing governance and incident-management to mitigate reputational and regulatory risks. Interpreted regulator guidelines and managed full campaign lifecycle, content approval, and compliant retail investor communications.

Influencer Marketing Regulatory Compliance Campaign Management Governance Incident Management Communications Strategy Stakeholder Management

Senior Executive, Corporate Affairs

Maybank Investment Bank Berhad

Sep 2022 - Dec 2024 (2 years 3 months)

Managed end-to-end branding and communications across 7 regional offices, developing CEO messaging and media relations to protect group reputation. Led marketing communications for the Retail Brokerage business and launched an internal intranet and quarterly newsletter to improve employee engagement.

Corporate Communications Media Relations Crisis Management Internal Communications Branding Stakeholder Engagement Marketing Communications Content Strategy

Executive, Business & Marketing

Maybank Investment Bank Berhad

Nov 2020 - Sep 2022 (1 year 10 months)

Executed marketing strategies across Retail Brokerage, Futures Broking, and Structured Products and independently ran a year-long investor education programme of regular webinars to sustain retail interest. Fostered strategic partnerships with Bursa Malaysia and CME Group and performed post-campaign analyses to refine future initiatives.

Investor Education Campaign Management Partnership Management Marketing Strategy Analytics Stakeholder Management