Fabricio D'Auria Vulcano

Built Brazil operation from scratch, establishing strategic partnerships with leading agency groups and developing a commercial pipeline from zero, securing enterprise opportunities with major advertisers.

Acquired and negotiated deals with new advertisers and Trading Desks, expanded Verve's advertiser portfolio in Latin America, and educated brands and agencies about programmatic advertising technologies.

Led new business for Numatec's digital martech solutions portfolio, managed complex sales opportunities, and drove GTM strategy and business rhythm.

Responsible for ad monetization gaming solutions, commercial strategy, and identifying and targeting brand advertisers to ensure they reach target audiences and KPIs.

Identified growth opportunities, partnerships, and new clients, and developed and implemented sales strategy across channels to drive business growth.

Delivered digital transformation program, owned Panflix's product roadmap, and led ad monetization, podcasts, and YouTube initiatives.

Led digital media strategy for Heineken's brand portfolio in Brazil, spearheaded digital transformation in response to COVID-19, and led media strategy for Heineken 0.0 launch.

Built and secured approval for Hyundai's 2019 Annual Marketing Business Plan, led largest marketing campaign, and pioneered programmatic media initiatives.

Led the launch of Google's YouTube Preferred Program across Australia & New Zealand, partnering with cross-functional teams to design pricing models and go-to-market strategies.

Developed Joint Business Plans with P&G, driving strategic investment across Google's advertising ecosystem and supporting long-term revenue growth.

Promoted DoubleClick Advertiser Solutions in Brazil, managed portfolio partners through acquisition and onboarding, and led agencies in sourcing new advertisers.

Created and implemented sales strategies for Latam, attracting major clients and strengthening relationships with agencies.

Led performance sales team, prospecting clients and teaching about RTB and AdEx environment, and brought significant accounts representing 70% of gross sales in 2012 Q4.

Managed sales activities and contributed to business growth.

Co-founded and built a sports travel business.

Managed product lines for a food company specializing in bakeries.

Coordinated marketing activities for Petybon and Dona Benta brands.

Coordinated sales activities for an import/export company.

Assisted trade marketing activities for a consumer goods company.

Master in Marketing Management from ESPM, São Paulo.

Bachelor in Business Administration from UNIP, São Paulo.