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Fab MH

@fabmh

Organic Growth & SEO Lead at Laureate Education, Inc, who cut program updates from 15 days to 1 hour with AI automation.

Mexico

Message

At Laureate Education, Inc, I led organic growth and SEO strategies for UVM and UNITEC, aligning digital visibility with prospective student acquisition. I used GA4 and Google Search Console data to identify opportunities and implemented AI-driven automation that cut academic program updates from 15 days to 1 hour.

I also developed GEO/AEO content strategies that helped blogs contribute an average of 45% of each brand’s monitored visibility in LLM-generated responses, with click-through rates of up to 10% for UNITEC and 6% for UVM. I managed budgets, vendors, and operational resources while shaping content around search intent and business objectives.

I founded the Depa de Soltera blog and authored Depa de Soltera: guía para independizarte y dejar la casa de tus papás, published by Editorial Trillas in October 2025. I also created and produced two seasons of Pequeña Necesidad El Podcast, distributed on Spotify and YouTube.

Experience

Work history, roles, and key accomplishments

Editorial & SEO Manager

Laureate Education, Inc

Jan 2022 - Jan 2026 (4 years)

Led organic growth and SEO strategies for UVM and UNITEC, aligning digital visibility with student acquisition and business objectives. Managed budgets, vendors, and operational resources, and implemented AI-driven automation to streamline content workflows.

SEO Organic Growth GA4 Google Search Console Content Strategy AI Driven Automation AEO GEO Budget Management Vendor Management

Continuing Education Communications Coordinator

Universidad del Valle de México

Jan 2022 - Dec 2022 (11 months)

Coordinated organic content development for EduCon (UVM), a business line focused on courses, diploma programs, certifications, and English-language programs. Managed communications and content across blogs, websites, email campaigns, and multimedia materials.

Content Development Communication Skills Email Marketing Multimedia Digital Content

Content Manager

TakTikData

Jan 2020 - Dec 2021 (1 year 11 months)

Managed relationships between the agency and clients including Google, Velas Aramo, L'Oréal, and New Hope, ensuring effective follow-up on client requests. Coordinated digital content projects and requirements, ranging from blog management to e-commerce initiatives.

Client Management Content Coordination Project Management Digital Content Ecommerce

Deputy Editorial Director

Grupo Editorial Notmusa

Jan 2018 - Dec 2018 (11 months)

Directed the editorial strategy for Veintitantos, 15a20, and NUEVA, defining editorial direction, cover concepts, and content priorities. Led a team of more than 10 professionals, coordinating responsibilities and ensuring adherence to publishing schedules.

Editorial Strategy Team Leadership Print Production Digital Content Publishing