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Andrea García

@andreagarca1

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Diseño experiencias digitales que reducen fricción y mejoran decisiones de negocio.

Argentina

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What I'm looking for

Busco diseñar productos digitales centrados en las personas, usando research, métricas y análisis UX para reducir fricción, mejorar la accesibilidad y aportar resultados de negocio.

Diseño experiencias digitales centradas en las personas, combinando research, análisis heurístico y métricas de uso para resolver problemas de negocio.

En IBM lideré investigaciones de usuario y pruebas de usabilidad, diseñé flujos conversacionales y un Design System, y presenté benchmarks, métricas y soluciones a stakeholders.

En Distrito Moda identifiqué pain points, mejoré la experiencia y la tasa de conversión mediante análisis heurísticos y pruebas A/B. También rediseñé el dashboard, co-creé un Design System y un UI Kit, y apliqué metodologías ágiles.

Más recientemente, en Travel Services lideré mejoras para reservas y gestión de viajes, y en VIZO desarrollé wireframes, flujos, un Design System y un dashboard con métricas, notificaciones y configuraciones personalizables.

Experience

Work history, roles, and key accomplishments

UX/UI Designer Freelance

Vizo

Jan 2024 - Jan 2025 (1 year)

Conducted exhaustive analysis of direct and indirect competition as a basis for creating wireframes and developing the Design System. Applied best practices in designing registration flows, alert messages, and key screens, and designed a user-oriented dashboard integrating metrics, notifications, and customizable settings.

UX UI Design Wireframing Design Systems User Research Dashboard Design

UX/UI Designer

IBM

Jan 2021 - Jan 2024 (3 years)

Led user research and usability testing, identifying key friction points and designing strategic solutions to optimize customer experience. Designed conversational flows and the Design System aligned with client needs and UX best practices, and presented benchmarks, metric analyses, and designed solutions to stakeholders.

UX UI Design User Research Usability Testing Design Systems Conversational Design Stakeholder Management

UX/UI Designer

Distrito Moda

Jan 2019 - Jan 2021 (2 years)

Mapped the current state of the product, identifying and addressing key pain points. Implemented significant improvements in user experience and optimized conversion rate through heuristic analysis and A/B testing, designed user flows, redesigned the dashboard, implemented agile methodologies, and co-created a Design System and UI Kit.

UX UI Design Heuristic Analysis A B Testing User Flows Dashboard Design Agile Design Systems UI Kit Design System

Graphic Designer

Freelance

Jan 2017 - Jan 2019 (2 years)

Designed advertising pieces for social media and various printed materials including logos, business cards, and flyers. Created visual identity and branding for brands, including printed and digital advertising pieces aligned with communication objectives.

Graphic Design Branding Visual Identity Social Media Design Print Design

UX/UI Designer

Coderhouse

Jan 2025 - Present (1 year 8 months)

Created workshops and self-paced microcourses, restructuring and optimizing texts to improve comprehension, coherence, and didactic flow. Adapted AI-generated content pedagogically to ensure conceptual accuracy, clarity, and professional relevance.

UX UI Design Content Strategy Workshop Facilitation Pedagogical Adaptation

UX/UI Designer

Travel Services

Jan 2025 - Present (1 year 8 months)

Led the creation and improvement of interfaces for booking and travel management modules, implementing usability and visual design improvements aligned with business metrics. Applied heuristic evaluations and benchmarks with tourism sector references to identify improvement opportunities and reduce friction in key flows.

UX UI Design Heuristic Evaluation Benchmarking Usability Interface Design