Debora Edelberg

Accelerated research for 5+ clients across banking, grocery, and logistics, saving 30–35 hours per round via Askable+. Led UX discovery for a mental health AI chatbot startup, conducting 10+ user interviews and supporting a pivot from B2C to B2B2C that helped the team reach PMF.

Designed the MVP for a DBT-based mental health platform, achieving 8/10 user satisfaction and 87.5% task completion through 3+ rounds of usability testing. Conducted 15+ usability tests and user interviews to map jobs-to-be-done and shape 2 consecutive roadmap cycles.

Mentored 60+ UX students across research, interaction, and visual design through weekly 1:1 sessions. Hosted weekly UX office hours for 30+ students, facilitating live Q&A and publishing UX best practice articles.

Designed an IoT app integrating continuous glucose monitors (CGM) biometric data to surface real-time diet and exercise insights. Designed an insurance quote app and back-office tool that reduced quote generation time from 30–60 minutes to under 5, while improving conversion through in-app payments.

Led a team of 4, within a multidisciplinary agile squad, designing 5 iOS and web apps for crew and passenger experiences aboard private jets valued at up to $75M. Designed a developer API portal for a top global travel technology provider, simplifying complex technical workflows.

Redesigned a large-scale internal platform through research, heuristic analysis, wireframing, and usability testing, reducing completion time for 2 core tasks by up to 3 minutes. Designed and delivered a 4-session UX research workshop for 12+ team members covering interviews, synthesis, and usability testing.

Delivered user flows, wireframes, sitemaps and high-fidelity designs for 10+ web and mobile products across scheduling, government, and nonprofit sectors. Designed a WHO Drupal CMS deployed in 20+ countries to support knowledge sharing, policy dialogue and capacity-building initiatives.

Improved search rankings and conversion rates for 10+ mid-to-large companies through SEO strategy, usability consultancy, and content planning.

Produced 50+ digital marketing assets and developed accessible front-end code for websites and newsletters across 3 agencies.

Studied Popular Music Singing with a focus on Jazz, Folk, and Tango.

Completed an introductory course in Psychology.

Completed a course on Accessibility Testing and Reports.

Completed a course in User Research Methods.

Earned a BA in Graphic Design from FADU University of Buenos Aires.

Completed high school with a focus on Computer Science.