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Ev Parker

@evparker

Product strategy leader at AskEve.Today who took Ingenico platforms to market across 15+ markets, generating $35M in new-venture revenue.

United States

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At Ingenico ePayments, I took new payment and AI-driven platforms from R&D to market across 15+ markets, linking HQ product, R&D, and regional teams. That work delivered $35M in new-venture revenue, 80% field adoption within 90 days, and a 29% year-over-year increase in NPS.

Since 2019, through AskEve.Today, I’ve translated customer and market insight into portfolio priorities, business cases, product requirements, and funded roadmaps for organizations across industrial manufacturing, automotive and EV, life sciences, and technology. I lead discovery through stakeholder interviews and field research, then validate prototypes with customers and users.

At Evera48 LLC, I define AI agent and workflow automation products for regulated enterprise processes; one solution removed 140 hours per month of manual compliance review. I also founded Evenness, a responsible AI community and R&D sandbox, where I work with US universities to develop AI-driven products and models grounded in accessible, responsible, and sustainable innovation.

Experience

Work history, roles, and key accomplishments

Current

Managing Partner, Digital Products & GTM

Current

Evera48 LLC

Feb 2026 - Present (9 months)

Defines AI agent and workflow automation products for compliance-heavy processes in regulated enterprises. Hands product specifications to engineers and designers, validates prototypes, and owns positioning and go-to-market.

AI Agents Workflow Automation Product Specification Prototype Validation Go To Market Compliance Regulated Industries

Current

Founder & Chief Executive Officer

Current

Evenness

Mar 2024 - Present (2 years 8 months)

Leads a 2K+ member community developing responsible AI innovators and runs an R&D sandbox where ideas become AI-driven products. Educates new talent on accessible, responsible, and sustainable innovation and reviews products for regulatory compliance.

Responsible AI Community Building R&D Product Development Regulatory Compliance Education Mentorship

Current

Principal Strategist, Digital Strategy & Transformation

Current

AskEve.Today

Dec 2019 - Present (6 years 11 months)

Translates customer, market, and competitive insight into portfolio priorities, business cases, and product requirements for enterprise clients. Leads discovery through stakeholder interviews and field research, building business cases and prototyping solutions.

Product Strategy Portfolio Management Business Case Development Customer Discovery Market Analysis Stakeholder Interviews Requirements Engineering Roadmapping Prototyping Jira Confluence Miro Figma

Regional Marketing Manager, NorthAm (Product GTM Lead)

Exasol AG

Aug 2025 - Feb 2026 (6 months)

Partnered with CEO, CTO, CRO, CMO, and CPO on US market entry and localization of a European AI analytics platform. US customer research and competitive analysis influenced approximately 20% of regional qualified pipeline.

Go To Market Market Entry Localization Customer Research Competitive Analysis AI Analytics Pipeline Development

Adjunct Professor, Project Management for AI & Emerging Technologies

Yorkville University & Algoma University

Apr 2024 - Jan 2026 (1 year 9 months)

Designed and taught graduate curriculum on delivering AI and emerging technology to a 300-student cohort, covering delivery models, risk and governance, stakeholder management, and benefits measurement.

Curriculum Design Teaching AI Emerging Technologies Project Management Risk Management Governance Stakeholder Management

Marketing Director (Platform Strategy & Operational Readiness)

Paazl (Wuunder)

Feb 2019 - Sep 2019 (7 months)

Led a 10-person team on platform positioning and operational readiness through a successful M&A, including the ADKAR change management plan. Grew partner ecosystem with Salesforce and Magento, winning net-new accounts including Rituals, Under Armour, and TAG Heuer.

Platform Strategy Operational Readiness M&A Change Management ADKAR Partner Ecosystem Salesforce Magento Account Management

Global Lead, R&D Commercialization & Product Strategy

Ingenico ePayments

Dec 2016 - Oct 2018 (1 year 10 months)

Took new payment and AI-driven platforms from R&D to market across 15+ markets, delivering $35M in new-venture revenue. Led a 15-person cross-functional team and ran change and adoption program, reaching 80% field adoption within 90 days and +29% YoY NPS.

Technology Commercialization Product Strategy Go To Market Cross functional Leadership PCI DSS Change Management Adoption NPS Forrester Gartner

Sr. Product Marketing Manager, FinTech & InsurTech

Virtual Affairs

Sep 2015 - Oct 2016 (1 year 1 month)

Owned positioning and product direction for B2B SaaS platforms, lifting qualified EU pipeline 32%. Redesigned onboarding journeys with clients, prototyping each with client stakeholders before build.

Product Marketing Positioning B2B SaaS Pipeline Growth Onboarding Prototyping Client Stakeholder Management

Lead, Global Markets & Digital Programs

Linxtelecom / Linxdatacenter

Apr 2012 - Sep 2015 (3 years 5 months)

Led a 7-person team across five regions to launch three next-generation data centers and cloud IaaS, PaaS, and SaaS portfolios, tripling the enterprise pipeline.

Data Center IaaS PaaS SaaS Portfolio Management Team Leadership Pipeline Growth

Product & Field GTM Strategy Lead, IBM Watson

IBM

Jun 2010 - Apr 2012 (1 year 10 months)

Took early IBM Watson AI architectures to market across 6+ emerging markets, driving adoption with sales teams and developer ecosystems. Doubled partner-sourced pipeline with Accenture, Infosys, and Capgemini.