Evelina User
@evelinauser
I build B2B demand generation, CRM automation, and digital campaigns across European markets.
FinlandWhat I'm looking for
I've driven digital growth at Kuva Space and Metso, building B2B demand-generation infrastructure, CRM automation, and multi-channel campaigns across Europe.
At Kuva Space, I redesigned HubSpot CRM architecture to improve data accuracy by 75%, built lead-scoring and nurture workflows that lifted MQL-to-SQL conversion by 20%, and launched the company’s first LinkedIn paid advertising programme for a 15,000-member NATO/ESA defence audience.
At Metso, I increased qualified leads by 22% year on year across 7+ European markets, improved PPC CTR by 18% while reducing CPC by 12%, and grew organic search traffic by 25% through SEO work across four country domains.
I enjoy bringing creativity and analytics together—from customer journeys, ABM, and marketing automation to trade-show campaigns that influenced €27.7M in pipeline. I’m energised by building modern digital marketing functions that help businesses grow.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Kuva Space
Aug 2025 - Feb 2026 (6 months)
Led digital transformation of CRM infrastructure, boosting data accuracy by 75% and improving pipeline visibility. Engineered lead scoring and automated nurturing workflows, increasing MQL-to-SQL conversion by 20% within 6 months.
Education
Degrees, certifications, and relevant coursework
Haaga-Helia University of Applied Sciences
Bachelor of International Business, International Business
2018 - 2021
Grade: 4.69/5
Bachelor of International Business with a major in Customer Relationship Management and Communication. Achieved a GPA of 4.69 out of 5.
Galante Garrone Professional Academy
Professional Theatre Diploma, Acting and Dramaturgy
2014 - 2016
Professional Theatre Diploma in Acting and Dramaturgy.
Alma Mater Studiorum - University of Bologna
Bachelor of Arts, Drama, Arts and Music Studies
2011 - 2014
Grade: 110 cum laude
Bachelor of Drama, Arts and Music Studies, graduated with honors (110 cum laude).
Tech stack
Software and tools used professionally
Availability
Location
FinlandAuthorized to work in
Job categories
Skills
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