Evgeniia Kapshtyk
@evgeniiakapshtyk
Digital marketer in B2B SaaS who grew Exquance Software’s organic traffic by 120% and demo conversions by 1,750%.
FinlandWhat I'm looking for
At Exquance Software, I owned website strategy, content, UX, and conversion optimisation. Organic traffic grew 120%, and CRO experiments increased demo request conversions by 1,750%.
At One Click LCA, I supported outbound and ABM execution, building prospect lists and launching email sequences. Before moving into B2B SaaS, I created and ran Scandy Shop, growing its Instagram community to 15.5K and serving more than 1,000 customers.
Experience
Work history, roles, and key accomplishments
One Click LCA is the world’s largest life-cycle assessment (LCA) platform, delivering impact, compliance, and growth in +170 countries.
- Worked in a high-execution outbound and ABM role supporting revenue teams in an early-stage ABM setup.
- Owned outbound data and prospecting operations for BDR, SDR and Account Management teams by building and maintaining ICP-aligned contact and account lists
Exquance Software is a PropTech company that provides a data-driven financial modeling platform for real estate investments.
- Owned website strategy, UX, content, and CRO across the full funnel (blogs, product pages, customer stories, FAQs).
- Drove organic growth via SEO/GEO/AEO, content, and UX optimisation (+237% new users, +120% organic traffic in 10 months).
- Lead technical SEO and site
A.S. Helsingö is a Finnish design startup offering high-quality furniture solutions. I joined on a fixed-term contract to boost and expand their online store across 20+ countries.
- Developed the online store with a focus on layout, navigation, landing pages, and customer journey.
- Created customer-centric content for the store and blog to enhance brand awareness, build trust, and drive growth.
Scandy Shop is my solo project where I brought together tableware, home decor, and textiles with a touch of Scandinavian charm. From scratch, I worked with beloved brands like Greengate, Ib Laursen, and Räder to create a unique and inviting shopping experience.
- Designed, launched, and ran a CMS-based eCommerce store from scratch, owning website architecture, UX, content, and day-to-day operatio
Legal support of the most critical cases. Improved my organisational, detail-oriented, and communication skills. Maternity leave: Dec. 2016 - Oct. 2022
Advanced from Legal Advisor to Section Head, specialising in critical legal support and leading a team of 10.
Worked as Lead of a Group at Сибирская Генерирующая Компания.
Worked as Lead Legal Advisor at Сибирская Генерирующая Компания.
Worked as First Category Legal Advisor at Сибирская Генерирующая Компания.
Worked as Legal Advisor at Сибирская Генерирующая Компания.
Education
Degrees, certifications, and relevant coursework
Haaga-Helia University of Applied Sciences
Open University Course, Digital Marketing in Modern Business
2024 -
Kemerovo State University
Master of Laws - LLM, Law
2004 - 2009
Account-Based Marketing Foundations
Feb 2026
Digitalzone
ABM 101 Foundations of Account-Based Marketing Course
Feb 2026
One Click LCA
Introduction to embodied carbon and LCA
Mar 2026
Learning LinkedIn Sales Navigator
Feb 2026
Claude Marketers
Claude Design
Jun 2026
Claude Marketers
Claude Marketing 101
Jun 2026
HubSpot Academy
HubSpot Content Hub for Marketers Certified
Aug 2026
Project Management Institute
Agile Foundations
Jun 2026
International Design School
Interior design
2018 - 2018
Galimatias Concept Oy Ab
Suomen kielen kurssi
2024 - 2024
LinkedIn Marketing Solutions Fundamentals
May 2025 · Expires May 2027
Terminus (by DemandScience)
Account-Based Marketing Certification - Fundamentals
Jul 2025
LinkedIn Marketing Strategy Certification
Aug 2025 · Expires Aug 2027
LinkedIn Content and Creative Design Certification
Sep 2025 · Expires Sep 2027
LinkedIn Certified Marketing Insider
Sep 2025
Shopify
CRO Analysis and Optimization Course
Sep 2025
Product Marketing: Competitive Intelligence
Jan 2026
Product Marketing Foundations
Jan 2026
Engineering Product-Led Growth
Jan 2026
Create a Go-to-Market Plan
Jan 2026
Strategic Content Marketing: Attract, Engage, and Retain
Feb 2026
Social Media Marketing: Strategy and Optimization
Feb 2026
Tech stack
Software and tools used professionally
Availability
Location
FinlandAuthorized to work in
Salary expectations
Social media
Job categories
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