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Ava Weizel User

@avaweizeluser

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Content strategist driving B2B sales through impactful storytelling.

Finland

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, focusing on impactful content strategies and community engagement.

I am a content strategist with a proven track record in B2B sales, leveraging thought leadership, SEO, and campaign-driven storytelling to drive results. My experience spans across various industries, where I have successfully increased digital sales by 1,488% in just one year at KONE Corporation through strategic content on LinkedIn.

Throughout my career, I have authored 18 articles on customer cases and industry insights, showcasing my ability to engage audiences effectively. My role as a mindfulness coach for KONE's Mental Health ERG reflects my commitment to community engagement and leadership. I have also led communication strategies at Huhtamaki, enhancing employee engagement and supporting digital transformation initiatives.

Experience

Work history, roles, and key accomplishments

Commercial Content B2B Digital Sales

KONE Corporation

Jan 2024 - Jul 2024 (6 months)

As a content strategist at KONE Corporation, I drove B2B digital sales through thought leadership and campaign-driven storytelling on LinkedIn, achieving a 1,488% increase in new business. I published 18 articles and led community engagement initiatives.

Content Strategy B2B Sales Thought Leadership SEO Campaign Strategy Community Engagement LinkedIn Stakeholder Engagement

Content Lead

Huhtamaki

Dec 2021 - Jul 2023 (1 year 7 months)

At Huhtamaki, I created guidelines for internal communications and authored the communication strategy for employee engagement, supporting the digital transformation communication plan.

Internal Communications Content Strategy Employee Engagement Digital Transformation Communications Planning Stakeholder Management

Content Producer

ABS-CBN Corporation

Jan 2019 - Jan 2021 (2 years)

As a Content Producer at ABS-CBN, I produced viral features that significantly increased engagement and site visits. I led partnerships with advertisers and created content across various media platforms.

Content Production Digital Media Partnership Development

Content Producer

IAJ Wellness

Aug 2016 - Aug 2018 (2 years)

At IAJ Wellness, I produced content for various media formats and managed influencer marketing, while representing the brand globally and activating events and launches.

Content Production Influencer Marketing Brand Representation Marketing Strategy

Education

Degrees, certifications, and relevant coursework

De La Salle University

Bachelor of Arts, Communication

2005 - 2009

Grade: Scholarship

Activities and societies: Participated in various student journalism activities and contributed to campus publications.

Studied Communications with a focus on Journalism, Advertising, Public Relations, and Media Production. Achieved honors through a scholarship and served as a student journalist.