Open to opportunities

Olli Saarinen

@ollisaarinen

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Experienced data and analytics expert with a focus on customer strategy.

Finland

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What I'm looking for

I am looking for a role that allows me to leverage my data expertise to drive customer-centric strategies and foster business growth in a collaborative environment.

I am an experienced data and analytics professional with a strong background in creating and leveraging customer insights, marketing automation, and data monetization. My expertise lies in customer analytics, developing customer acquisition and management strategies, and optimizing real-time multichannel marketing and sales processes.

Throughout my career, I have been dedicated to transforming sales and marketing from traditional campaigns into personalized, data-driven, measurable, and multichannel processes. I have successfully led various projects that have enhanced customer understanding and driven revenue growth through innovative data strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Consultant

Current

Genisys

Jan 2024 - Present (1 year 5 months)

Developing and selling AI-based multichannel marketing automation solutions by leveraging customer and web behavior data for business enhancement.

AI Marketing Automation Data Analysis Multi channel Marketing

Product Owner

Suomen Asiakastieto

Feb 2023 - Nov 2023 (9 months)

Developed sales and marketing models based on B2B and B2C data and analytics to enhance business strategies.

B2B Marketing B2C Marketing Data Analytics Product Ownership Business Strategy

Senior Advisor

Profinder

Aug 2020 - Nov 2022 (2 years 3 months)

Transformed a sales organization into a strategic partner by providing analytics and customer insights, focusing on product and concept development.

Analytics Customer Insights Product Development

Senior Consultant

CGI

Mar 2019 - Dec 2019 (9 months)

Led data monetization projects for Elisa and developed data strategies for Otava Media.

Monetization Project Management Data Strategy Consulting

Data Strategist

Aller Media Oy

May 2016 - Jan 2019 (2 years 8 months)

Transformed a traditional media company into a data-driven organization, focusing on customer segmentation and personalized marketing.

Customer Segmentation Data Driven Marketing Personalization Media Strategy Analytics

Customer Manager / Data Strategist

Fonecta Oy

Jan 2012 - Apr 2016 (4 years 3 months)

Developed customer behavior classification and analytics processes to enhance marketing ecosystems and customer management.

Business Development

Customer Segmentation Specialist

Lippupiste Oy

Jan 2009 - Jan 2012 (3 years)

Implemented and maintained customer segmentation for marketing purposes, creating dashboards for event organizers and sales profiling.

Customer Segmentation Dashboard Development CRM Event Marketing Sales Reporting

Education

Degrees, certifications, and relevant coursework

Helsingin Kauppakorkeakoulu

Master of Science, Business Administration

Pursued a Master's degree in Business Administration with a major in Management of Small and Medium Enterprises and a minor in Marketing. The thesis focused on segmentation of address registers in direct marketing.