At ICICI, I shape strategy and growth for Education Loans, from identifying high-ROI university segments to refining product positioning for different courses and customer groups.
I designed and ran data-driven, multi-channel campaigns that increased customer engagement by 30%. I also launched a WhatsApp Banking channel for education loans and integrated Adobe Analytics across digital touchpoints.
At MarketsandMarkets, I researched the chemicals, adhesives, and oil and gas sectors, generated a 20% increase in targeted leads, and closed three B2B accounts. I also worked with marketing, insights, and strategy teams to deliver projects ahead of schedule.
At Cognizant, I managed healthcare RFP bids and supported contract wins across three US client accounts. Earlier, as a Growth Marketing Intern at Shiva Engineering Services, I launched a B2B LinkedIn sales campaign that reached more than 500 prospects.
