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Eugene MartsinEM
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Eugene Martsin

@eugenemartsin

I build network API platforms, AI transformation, and unified customer experiences.

Belgium
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What I'm looking for

I'm looking to lead enterprise-scale product, AI, network API, and digital transformation initiatives that create sustainable growth, automation, and exceptional customer experiences across global teams and technology ecosystems.

At Proximus Global, I built an incubation team across BICS, Telesign, and Route Mobile and launched Konera, a unified network API platform and new revenue engine. We deployed GSMA Open Gateway APIs and eight innovation use cases to market readiness in six months.

I lead enterprise transformation across telecom, AI, and digital ecosystems, helping turn “Telco into Techno.” I founded an AI Center of Excellence across seven departments, deploying 30+ automations from 120+ use cases and achieving 95% efficiency gains.

Across customer experience, self-service, and Salesforce, I unify journeys, platforms, and operating models across global entities. My work includes consolidating 20+ portals, leading Salesforce operations for 1,000+ users, and standardizing UX/UI across products.

Previously at BICS, I led product digitalization and cloud adoption and managed Cloud Connect, Wavelength, Remote Peering, Carrier Ethernet, Capacity, and IP products. I also co-founded Appstocky, where users can build DIY stock and ETF investment strategies and track performance over time.

Experience

Work history, roles, and key accomplishments

Proximus Global logoPG
Current

VP Product technologies, Network API, future proof CX

Jan 2025 - Present (1 year 7 months)

Network API. Built an incubation team across BICS, Telesign, and Route Mobile and launched “Konera”, a unified network API platform and new revenue engine. Delivered 3-digit growth potential and deployed GSMA Open Gateway APIs plus 8 innovation use cases, reaching market readiness in 6 months.

AI Transformation. Founded the AI Center of Excellence across 7 departments, delivering results within d

Appstocky logoAP
Current

Co-Founder

Sep 2018 - Present (7 years 11 months)

A personal project that originated from an interest in stock investing and evolved into an application where users can create their own DIY strategies for buying and selling stocks or ETFs, and track their performance over time.

Starlight media logoSM

Senior Business Analyst Digital Media

Jan 2011 - Apr 2014 (3 years 3 months)

- Internet market trend-analysis (Ukraine, Russia, Europe, USA markets)
- In-house expertise member for the East Labs startups
- Detection the value drivers and key factors for success in the industry sector where business operates
- Industry Forecast analysis (Penetration of internet users (Fixed/Mobile), Advertisement)
- Digital piracy impact on the Media Group & mitigation steps
- Media hold

Infopulse logoIN

Operations assistance (Capacity)

Jan 2012 - Nov 2013 (1 year 10 months)

Day-2-day support for Capacity Sales Team and support for Voice&Mobile Data Teams
• UAT testing for internal software tool
• Creation RFQs for external customers
• Internal/External Lease Lines documentation
• Newcomers training
• Participated in creation of preferred suppliers list

Movie theatre Sputnik logoMS

Executive Manager

Apr 2007 - Jan 2011 (3 years 9 months)

• Detection the value drivers and key factors for success in the industry sector where business operates
• Developed and implanted successful primary marketing mix strategy (4P)
• Developed promotional mix (advertisement, sales promotion, SMM)
• Focus group and cabinet analysis of market trends
• Developed a yearly business plan and primary KPIs

iLand logoIL

Marketing Manager

Mar 2006 - Apr 2007 (1 year 1 month)

• Marketing research activities (cabinet)
• Articles about new product announcement or Mass Media (press, web)
• Contexts marketing web activities (PPC Adwords)
• Interviews for mass media (Press)
• Exhibition activities (planning, start-up, effectiveness analysis on Photo and IT market)

Київстар logo

Assistant (part time job)

Jan 2005 - Jan 2005 (0 months)

• Product portfolio analysis for mobile industry – CIS operators and international experience
• Marketing research in “VAS of European mobile operators” (cabinet)
• Basic reports for head of department

Education

Degrees, certifications, and relevant coursework

LS

London Business School

Leadership Programme

2024 - 2025

NI

National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

Master's Degree, Industrial Marketing

2009 - 2010

NI

National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

Bachelor's Degree, Economy Enterprise

2007 - 2009

NI

National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

Engineer's Degree, Telecommunications Technology/Technician

2003 - 2009

Tech stack

Software and tools used professionally

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