At Red Points, I manage paid media across North America, Europe, and LATAM, with a primary focus on the US market. I lead B2B SaaS lead-generation planning across channels including Google, Microsoft, Meta, LinkedIn, and Reddit.
I plan and build AI agents and Google Ads Scripts to replace recurring manual PPC operations. I also consolidate platform, CRM, and web data for reporting, track business outcomes, and build marketing mix models to measure paid-channel impact.
I write ads and web copy using an AI-assisted system trained on sales call data, and run A/B tests across ads and landing pages. I also manage and mentor a two-person paid media team.
